الجمعة، 1 يونيو 2012

How To Create Content Mailing Lists for Your Blog

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How To Create Content Mailing Lists for Your Blog

For many bloggers, the opportunity to fine tune their email subscriptions is a great way to create focused lists with greater engagement. Visitors who arrive looking for content on one of the possibly many topics you might write about can get subscriptions to just that topic. For example, you might be interested in saving money at the store, but instead of getting deluged by loads of coupon ideas, you only want to hear about freebies.

You can do that in FeedBlitz’s RSS to email capabilities (and not with any other RSS to email product or service, I might add). Better yet, it isn’t that hard to do. Here’s how:

Prerequisites

You have a mailing list for FeedBlitz, and it is sending all your posts to its subscribers.

Step-by-Step Setup

  1. Access your main list via the FeedBlitz navigation.
  2. Click its orange “Settings” button at the top of the page.
  3. On the settings page that appears, click the green “Clone List” button.
  4. Clone it as-is, i.e. don’t change the schedule.
  5. When cloning is done you will be taken to a settings page for the NEW list.
  6. Expand “The Basics” and make sure the name of the list reflects its topic (e.g. “My Site – Freebies Only”)
  7. Expand “Tag-Driven Article Filtering” and add the tag or category name for posts that you want to include (e.g. “freebies”).
  8. Save your changes.

That’s it. Takes about 30 seconds per list once you get the hang of it. Repeat all these steps for each niche, topic-based list you want to create.

What It Does

Each new list will check for new posts in your blog that match the tags and / or categories specified in step 7 above. Any match will work, so for this example posts with two tags, e.g. “freebies, deals”, will be included in the mailing; posts without “freebies” won’t be sent.

All you have to do is tag or categorize your posts consistently. Which you’re doing already, right? Right.

How to Get Subscribers onto Your New List

You need a subscription form. You could create an individual form for each new list, by selecting the list from the navigation, clicking the form code button, and pasting the form code into the relevant pages.

But that could be a lot of work, and how do you figure out which pages should have the specific form on, and which to have the “All” form on? How do you maintain it as your site grows? Who has the time to do all that?

FeedBlitz to the rescue. You put one form on your site, and FeedBlitz will make its landing page automatically include ALL your lists. The visitor simply picks the one(s) they want. No significant extra work for you; all you have to do is replace your existing FeedBlitz form with this new one.  As you add more lists, the form even updates itself automatically – so you only have to do this once. Sweet!

Here’s what to do:

  1. Pick ANY of your lists for this site from the navigation.
  2. Click that list’s “form code” button.
  3. For question (3) on the page that appears, choose one of the “All” options.
  4. Then choose how you want Feedblitz to present the choices in the options that appear.
  5. Copy / paste the form code into your site.

That’s it. One form will offer all your lists (everything and then topic-specific); the subscriber chooses exactly what they want and everybody wins.

If you have time and the resources and LOTS of lists, you can create custom forms on your site based on this approach. Money Saving Mom has done this on her subscription landing page, offering over 100 topic-specific (in her case, store-specific) lists: http://moneysavingmom.com/subscribe-to-money-saving-mom (you might have to scroll down to see all the options).

You can use the same approach to generate lists on different schedules, such as weekly digests. I’m leaving that as an exercise for the student.

If you need help or want to know more about customizing it for your site, please contact support@feedblitz.com and we’ll be more than happy to help.



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HackTrix

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How To Schedule Posts on Your Facebook Page

Posted: 01 Jun 2012 06:45 AM PDT

Schedule posts on your Facebook page easily so that they will be published automatically in future.

Aaron Hockley

Aaron Hockley


Top Camera & Photo Bestsellers: June 2012

Posted: 01 Jun 2012 10:00 AM PDT

It’s June 1st (already?!), so that means it’s time for my monthly look at the bestselling camera & photography items as calculated by sales ranking at Amazon.com.

What the Duck?As we move into summer, we have a summery unit at the top of the list and a bunch of Canon compacts (yet no Canon DSLRs…).

  1. Canon PowerShot D10 Waterproof Digital Camera – as summer begins, folks start heading out in boats, hanging out on the beach, and playing in swimming pools and a compact waterproof camera is a great way to capture those memories and make some interesting images. The PowerShot D10 is waterpoof to 33 feet and provides some great features including face detection, all in a nice cute blue and silver package. Looks like a great deal at under $250.
  2. GoPro HD HERO2: Motorsports Edition – GoPro’s compact HD video cameras are a big hit, and rightly so. They pack a lot of video (and still) power into a tiny package that can easily be worn or mounted in any number of ways. This particular one is the motorsports pacakge which features a suction cup arm mount. I’ve previously written about my GoPro dogsledding story.
  3. Canon PowerShot ELPH 300 HS Digital Camera – Canon’s ELPH series of cameras is known for providing a good set of features in a compact package designed for the mass market consumer audience. This model, around $170 as of the time of writing, is in the middle of rhat range, offering a good zoom range and 1080p video.
  4. Nikon D5100 CMOS Digital SLR Camera with 18-55mm f/3.5-5.6 AF-S DX VR Nikkor Zoom Lens – the D5100 is one step above Nikon’s entry-level DSLR, offering a nice feature set in a package that comes with a lens for about $650. This camera is positioned in an interesting place as it has a few nicer features than the entry-level 3000-series cameras, but it’s definitely lacking in several areas (such as image quality and autofocus system) when compared with its big brother the D7000 (which has a special $100-off deal for the month of June).
  5. GoPro HD HERO2: Outdoor Edition – The same camera as the GoPro unit mentioned above; this one comes with some different mounting options.
  6. Canon SX40 HS Digital Camera with 35x Wide Angle Optical Image Stabilized Zoom – The superzoom form factor is a popular one. It’s not a DSLR, but it starts to approach the DSLR size factor. My wife once had a similar unit and it performed very well. The big advantage to this type of a camera is the extreme zoom capability of the lens. The SX40 has been on the bestseller list pretty consistently for several months – folks seem to like it.
  7. Canon PowerShot ELPH 100 HS Digital Camera – this is a low end compact camera (just over $100) but it can make some decent images under good lighting conditions. It’s not for the professional or serious hobbyist, but for a cheap camera it’s pretty good.
  8. Canon PowerShot S100 Digital Camera – Canon offers two high-end compact cameras; the S100 is the smaller of the bunch. A better-than-typical image sensor in this unit allows for excellent images even in low-light situations, and the small size means that the camera fits easily into a pocket. I have a previous model in this series (the S90), it’s a solid camera that allows for quality photos.
  9. Canon PowerShot SX150 IS Digital Camera – the SX150 is quite affordable (about $150) but still offers a decent sized image with a 12x zoom.
  10. Panasonic DMC-FH25K Digital Camera – This looks like a good little compact camera at quite an affordable price (around $160 at the time this article is written). Panasonic isn’t mentioned as often as Canon and Nikon, but they have some good compact cameras and this one is rated very well. It’s interesting that this camera has jumped in price about $30 since last month’s bestseller roundup.

If you use the links above and end up purchasing through Amazon, a small commission will be returned to me that helps fund the operation of this site. Thanks for your support!

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