| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| The Importance of Being Awesome [VIDEO] | | Thursday, November 17, 2011 3:39 PM | Christine Erickson |
|  | In order to capture the audience's attention after lunch at the Mashable Media Summit, Faris Yakob, chief innovation officer of MDC Partners' kbs+p and founding partner of Spies & Assassins, had to be awesome. Yakob is trying to do so at the...
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| How Transmedia Storytelling Is Changing TV | | Thursday, November 17, 2011 2:03 PM | Lisa Hsia |
|  | Lisa Hsia is Executive Vice President of Bravo Digital Media. Until now, media companies have focused on getting audiences to watch shows "live" via a TV set, where the bulk of advertising dollars are. But transmedia storytelling -- which is...
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| How to Market to Baby Boomers Online | | Thursday, November 17, 2011 10:43 AM | Todd Wasserman |
|  | The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social and design for mid-to-enterprise level brands. Download our free digital marketing magazine, The Merge, and our...
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