New Article from Aaron Hockley

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Why I’m Not Creating a Google+ Business Page for My Business Posted: 08 Nov 2011 08:30 AM PST Earlier today, Google launched Google+ pages, which allow businesses and brands to establish a presence on the Google+ social network. I love Google+ and have been an active user since it launched. That said, you won’t find me launching a Google+ page for Hockley Photography. A couple months ago, I went though a bit of a shift in my online presence based on observations of my own behavior and that of others. I consolidated my online life and focused on just being me. It’s been said that people don’t trust brands; people trust people. Smart companies know that the way to build trust in a band is through “real” personable brand ambassadors1 . Hockley Photography is me. I’m not a big corporation. I’m a one-man business who provides the entire client experience. I do business development, marketing, sales, advertising, bookkeeping, and customer service in addition to the time I spend working with clients to create images that best reflect their personality, business, or event. Based on the fact that Hockley Photography is me and that I am already sharing my photography work and experiences on Google+, I don’t see a need for a separate brand identity. If you’re interested in my photography, circle me on Google+. Brand ambassadors might be employees, formally identified consumers, or simply those who are passionate about a brand. ↩

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