السبت، 14 يناير 2012

10 Creative Ways to Use QR Codes for Marketing

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Saturday, January 14, 2012
TRENDING STORIES IN BUSINESS & MARKETING
How to Plan Your Social Integration Strategy
5 Strategies for Creating Magnetic Online Content
Rdio Invades Europe, Brings Unlimited Ad-Free Digital Music to Germany
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10 Creative Ways to Use QR Codes for Marketing
12:13:31 AMEkaterina Walter
QR codes have been around since the early '90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers. According to comScore, 20.1 million mobile...



Paul McCartney Fans: Meet Your Nirvana
Friday, January 13, 2012 11:54 PMKate Freeman
Get ready Paul McCartney fans: HP and McCartney's company have launched a cloud-based music sharing site for anyone wanting to immerse themselves in his digital library. "The digital library can store the estimated million (plus) items from...



Why Companies Need to Iterate Based on User Feedback
Friday, January 13, 2012 9:40 PMRyan Martens
Unfortunately, Twitter and Facebook have become real-time streams of rotten tomato throwing. Just ask Bank of America, which encountered wrath from its Facebook customers when it decided to tack on monthly debit card fees. Or Virgin America,...



Career of the Future: Data Scientist [INFOGRAPHIC]
Friday, January 13, 2012 8:40 PMChris Taylor
Want a job where the talent is scarce -- and likely to remain that way for at least the next five years? Become a data scientist. That, at least, is the conclusion of a global survey of the number-crunching professionals by IT service company...



Rdio Invades Europe, Brings Unlimited Ad-Free Digital Music to Germany
Friday, January 13, 2012 3:43 PMJoann Pan
Rdio is inching its way up to join the digital music mammoths that dominate the online and mobile streaming world -- Grooveshark, Pandora, Spotify and Sony's Music Service -- not only in the U.S., but internationally. Music lovers in Germany can...



How to Plan Your Social Integration Strategy
Friday, January 13, 2012 3:05 PMBrian Sullivan
No longer does a business wonder whether its site should contain social components and functionality. The utility of social plugins on websites has been established. Now the question is how to implement social technologies correctly -- merely...



5 Strategies for Creating Magnetic Online Content
Friday, January 13, 2012 12:58 PMFrank Marquardt
Traditional advertising worked through distraction -- an interruption to our sitcom, a page between magazine articles, a banner teasing our attention at the top of a webpage. Then entertainment channels fragmented as digital moved to the center...



How Google's Social Search Shift Will Impact Your Brand's SEO
Friday, January 13, 2012 12:12 PMErin Everhart
In what could be hailed as the update that sparked an all-out Internet riot, Google has launched "Search, plus your World," which pours personal social results into your public search listings. The catch is that it only factors in your Google+...



Apple Temporarily Stops Selling iPhone 4S in China to Protect Store Employees
Friday, January 13, 2012 9:23 AMStan Schroeder
Apple stores in China have temporarily stopped selling the iPhone 4S to protect store employees and customers, the New York Times reports. The iPhone 4S was scheduled to hit the Chinese market on Jan. 13 for the first time. Unfortunately,...



Fab.com Acquires FashionStake to Build Out Fashion Offering
Friday, January 13, 2012 9:00 AMLauren Indvik
Design-focused daily deals site Fab.com has acquired FashionStake, a two-year-old retail startup backed by Battery Ventures, for an undisclosed sum, both companies announced Friday. FashionStake's founders, fellow Harvard Business School...



 
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