Aaron Hockley

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Hitting the Road to Talk Social Media for Photographers Posted: 26 Jan 2012 11:43 AM PST I’m excited to announce that I’ve begun working with SmugMug; they’ve added me to their roster of speakers available to talk at their local meetup groups (which are affectionately referred to as SMUGs – SmugMug User Groups). With SMUGs located all over the world including pretty much every mid- to large-sized US city, odds are that there’s a meetup group covering your area. Topics usually aren’t SmugMug-specific; if you’re interested in learning about lighting, equipment, technique, business, or anything else photo-related you’ll probably find your local SMUG to be of interest. I’m available to speak on a few topics but it sounds like the one of most interest is Social Media Tools & Techniques for Photographers. After an overview of services such as Twitter, Facebook, Google+, LinkedIn, niche networks and blogging, I’ll dive into how to best use those tools depending on your goals (hint: there’s not a single recipe that works for all photographers). My goal is for each attendee to walk away knowing which tools are a good fit for their needs, how to best use those tools as part of a photographer’s overall strategy, and which tools (and techniques) should be ignored. If you’re interested in having me speak to your SMUG in your city, have the leader of your local group contact me via email.

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