الاثنين، 20 فبراير 2012

Aaron Hockley

Aaron Hockley

Politics on Social Media: Understand the Consequences

Posted: 20 Feb 2012 08:30 AM PST

Looking towards the front of Cincinnati's old art deco Union Terminal structureIt’s Presidents Day. It’s the year of a Presidential election. The candidates are on the campaign trail giving speeches and hoping to work in a sound bite for the news that will either make themselves look great or point out a shortcoming in an opponent. If you’re like me, some candidates and issues that resonate with you; we get excited for those who share our views and frustrated or exasperated that others could support something that (in our minds) is so very wrong.

Before your political views bleed into your social media efforts…. think. If you’re posting as your business, do you want that message coming across Twitter, Facebook, LinkedIn, or other websites as clearly as if you’ve posted a sign in your store? I’m not suggesting that it’s always wrong to spread political messages as a business, but you’ll want to consider the implications. You might strengthen some client relationships when those individuals see that you’re a like-minded organization, but you can just as easily drive people away if their views differ from yours.

Some businesses have grown and found a base of support that supports their political views (Ben & Jerry’s and Chick-Fil-A come to mind). Being political as a business is fine, but remember that you’ll be driving some potential customers away.

Similar thought should be given to personal political views being shared. Your close friends and family probably know your political leanings, but if you’ve picked up social media followers based on your knowledge of photography, or cooking, or sports, or the fact you live in the same area, realize that you might damage or sever some of those relationships if you get overly political in your social media stream.
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