| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Apple Said To Cut iAd Pricing Once Again | |  | Apple has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad buyers continue to balk at the up-front cost of participating in Apple's vision of how mobile advertising should...
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| Why Zoosk Wants to Make Online Dating More Like LinkedIn | | Tuesday, February 14, 2012 9:04 PM | Sam Laird |
|  | The Internet dating routine is relatively straightforward, if tough to progress from step to step: Make a profile, find some dates, pick a mate, get offline. But the dating site Zoosk wants to change that by incentivizing its members to stay...
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| Sorry, Google: Apple is America's Valentine This Year [STUDY] | | Tuesday, February 14, 2012 6:24 PM | Samantha Murphy |
|  | Love is in the air -- and in the hearts of the American public, it runs deep for Apple products, according to a new study. Harris Interactive's annual Reputation Quotient study found that Apple is the most loved and respected brand around,...
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| Sports Illustrated Swimsuit Edition: Now More Digital than Ever | | Tuesday, February 14, 2012 4:13 PM | Lauren Indvik |
|  | Sports Illustrated's 49th annual Swimsuit edition isn't just hitting physical newsstands Tuesday -- it's also making its way onto more digital platforms than ever before. In addition to the iPad, the issue is also available on the Samsung Galaxy...
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| Tech's Next Bubble: Where Will It Come From? [VIDEO] | | Tuesday, February 14, 2012 3:02 PM | Mashable Video |
|  | John Frankel is the head of FF Ventures, an early-stage venture capital firm that includes some of the web's hottest startups in its portfolio, including Hashable, Klout and IndieGoGo. Check out our interview with Frankel to learn what motivates...
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| Hashtag Marketing: 9 Ways to Avert Disaster | | Tuesday, February 14, 2012 1:37 PM | David Berkowitz |
|  | Marketers creating campaigns centered on hashtags need to be cautious. Hashtags can easily turn into flashing targets that scream, "Hijack this brand!" In the past few weeks, McDonald's launched a hashtag campaign that was promptly...
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| Tic Tac Launches Augmented Reality-Enabled Times Square Billboards | | Tuesday, February 14, 2012 12:30 PM | Todd Wasserman |
|  | Tic Tac is the latest major brand to embrace augmented reality, and it is doing so in a big way: With three billboards in New York's Times Square. The billboards are the latest element of Tic Tac's "Shake It Up" campaign, which centers around a...
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| Inkling Takes on Apple iBooks With a New Tool for Publishers | | Tuesday, February 14, 2012 10:00 AM | Sarah Kessler |
|  | Talk with any digital textbook publisher and they'll tell you why their competitor Inkling won't cut it: The startup's interactive digital books are pretty, sure, but it has only pumped out about 100 of them in three years. It turns out, however,...
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| Inside Yelp's Tricked-Out NYC Office [PICS] | | Tuesday, February 14, 2012 9:41 AM | Lauren Hockenson |
|  | The Startup Spaces Series is supported by Turnstone, a Steelcase brand. Running a small business is hard enough, having a great space to work in should be easy. myturnstone.com. While user reviews site Yelp formally calls San Francisco home, the...
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| New App Tells Teachers When Students Are Confused | | Tuesday, February 14, 2012 8:30 AM | Sarah Kessler |
|  | Much has been said about how connected devices, whether in college lecture halls or elementary school classrooms, can distract students. GoSoapBox aims to show how such devices can also help keep class on track. The startup, which is launching...
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