الاثنين، 12 مارس 2012

Here are 2 new articles from Aaron Hockley

Here are 2 new articles from Aaron Hockley

Not That I’ve Thought About It

Posted: 11 Mar 2012 03:00 PM PDT

Art, reinterpreted into new art. Based on artwork at the De Young Museum.

Art, reinterpreted into new art. Based on artwork at the De Young Museum.

Social Media for Photographers: Salt Lake City

Posted: 11 Mar 2012 01:00 PM PDT

Tweetdeck and TwitterIn about a month (April 12th) I’ll be in Salt Lake City to speak at the Salt Lake City SMUG meetup about social media for photographers. In addition to a quick overview of various tools, I’d like to dive more into strategy and business – how to get value out of social media as a way to get photography in front of a wider audience and how professionals can use social media to reach new clients and make more money with existing clients.

Some random thoughts we might explore:

  • How much time should be spent on social media / social networking?
  • Which social networks pay off? Which can be ignored?
  • Where are your clients?
  • As new social networks appear, when does it make sense to dive in?
  • What’s better for social media? Quantity or quality?
  • How does your blog fit into the social media picture?
  • How do you know if your time with social media is being well spent?

All of these ideas will be explored from the perspective of a photographer – either hobbyist or professional.

If you’re anywhere near Salt Lake City, I’d love to see you there on April 12th. The event is free for all photographers thanks to SmugMug’s sponsorship.
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