| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Is Kickstarter the Future for Tech Hardware Entrepreneurs? | |  | Lance Parker is building something he says will bring a new level of convenience and security to on-the-go computing -- and he's funding the project through Kickstarter. His product is called Compude, a tiny device that allows users to take a...
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| Korrio: Safe Web Tool Helps Parents Manage Kids' Sports Teams | |  | The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Korrio Quick Pitch: An all-in-one...
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| Daily Show Correspondent Jason Jones Joins #WellEndowed Twitter Campaign | | Wednesday, March 28, 2012 10:26 PM | Sarah Kessler |
|  | Edge Shave Gel has handed its Twitter account over to Daily Show Correspondent Jason Jones as part of its latest social media marketing campaign, which casts him as an "Edge fund manager." The brand is encouraging people to tweet an explanation...
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| 10 Tips for Raising Money on Kickstarter | | Wednesday, March 28, 2012 9:37 PM | Rusel DeMaria |
|  | Rusel DeMaria is the author of more than 60 books, and currently runs the High Score 3 Kickstarter project. Follow him on Twitter @DeMaria. Double Fine, the game developer, raised $3.3 million for its adventure game, Double Fine Adventures....
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| Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI | | Wednesday, March 28, 2012 7:50 PM | Todd Wasserman |
|  | Measuring marketing spending used to be pretty easy, at least in theory: You'd run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money. Social media has muddied the waters. A campaign may not...
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| Turn Your Tweets Into Toilet Paper -- for $35 a Pack [VIDEO] | | Wednesday, March 28, 2012 7:13 PM | Emily Price |
|  | Last year Bill Gates announced plans to revolutionize the toilet. Now one startup is attempting to revolutionize toilet paper -- by putting tweets on it. The service, called Shitter, will take one or more feeds from your Twitter account and print...
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| Facebook to Halt Trading of Shares in Secondary Market This Week [REPORT] | | Wednesday, March 28, 2012 5:16 PM | Todd Wasserman |
|  | Facebook will halt trading of its shares in secondary markets by the beginning of April, according to a report. Citing unnamed sources, Bloomberg reports that Facebook representatives told firms participating in trades in such markets to stop...
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| An Insider's View of the Biggest Trends in Social and Mobile [VIDEO] | | Wednesday, March 28, 2012 2:33 PM | Adam Ostrow |
|  | As the CEO of Digital at Nielsen, Jonathan Carson has as a unique vantage point into the world's biggest trends in technology, media and advertising. Earlier this month at SXSW, we had a chance to catch up with Carson, who arrived at Nielsen...
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| Martha Stewart Sets Up House in Zynga Facebook Game CastleVille | | Wednesday, March 28, 2012 1:46 PM | Lauren Indvik |
|  | Martha Stewart is setting up house on Facebook. From now until mid-April, players of Facebook game CastleVille will be able to interact with a virtual (and much younger-looking) caricature of the American entrepreneur, TV personality and author...
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