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| Klout Ranks the Time 100: Guess Who's #1? | | Friday, April 20, 2012 11:41 PM | Kate Freeman |
|  | President Obama may be enormously influential in the real world, but when it comes to online influence, he's got nothing on Justin Bieber -- at least according to Klout. The social analytics measurement tool published the various Klout scores of...
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| Why '#420' Didn't Trend on Twitter | | Friday, April 20, 2012 10:16 PM | Kate Freeman |
|  | If you're wondering why #420 isn't lighting up Twitter's trending topics on Friday, don't blame the social media giant. Twitter's not censoring the hashtag #420. The site just doesn't recognize numbers as trending terms. Search Twitter for...
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| 10 Ways to Follow 4/20 Culture Online | | Friday, April 20, 2012 5:55 PM | Stephanie Buck |
|  | Cannabis culture has steadily emerged from the underground, especially as efforts to reform marijuana legislation amp up. On April 20 (commonly referred to as "4/20"), the cannabis community celebrates marijuana's cultural influence. The phrase...
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| Band to Take Requests via Text During Upcoming Concert | | Friday, April 20, 2012 4:57 PM | Samantha Murphy |
|  | Music acts nationwide are getting more creative with technology during live performances when they roll into town for concerts. Case in point: Rock jam band Umphrey's Mcgee, which is gearing up for a digitally interactive concert event next week...
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| Watch Your Twitter Avatar Crumble and Rebuild Over 3 Days | | Friday, April 20, 2012 4:19 PM | Zoe Fox |
|  | When Things Fall Apart, an experimental campaign launching Friday, deconstructs and reconstructs your Twitter avatar over three days when you donate $10 or more to the Red Cross. Using a visual language called Processing, your picture will be...
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| 5 Food Brands Building Social Buzz on a Budget | | Friday, April 20, 2012 3:03 PM | Bob Marshall |
|  | By now, most brands are rightly viewing social media as an integral piece of their overall marketing strategy. However, many still hold the incorrect notion that injecting more money into social media is the only way to build and nurture an...
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| Storify Adds GetGlue Tool to Help TV Networks Follow Viewer Reaction | | Friday, April 20, 2012 2:19 PM | Samantha Murphy |
|  | Social media storytelling tool Storify is adding GetGlue to its list of social media tools to help TV networks engage with viewers and build stories from viewer comments about their shows. Entertainment social network GetGlue will join Storify's...
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| What Is the Future of PR? Find Out at Mashable Connect | | Friday, April 20, 2012 1:41 PM | Jennifer Diamond |
|  | Public relations is rapidly changing to keep up with the rapid pace of social media. PR is no longer a siloed function or an afterthought; smart organizations are using new PR tactics to grow their businesses, better connect with users and...
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| Wikipedia User Makes 1 Million Edits | | Friday, April 20, 2012 11:17 AM | The Daily Dot |
|  | There really should be an award for editing 1 million Wikipedia articles. But when former pizza delivery guy and Indiana resident Justin Knapp became the first person to break that milestone on April 18, all he got was a tiny announcement posted...
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| 10 Hilarious Parody News Accounts on Twitter | | Friday, April 20, 2012 11:06 AM | Christine Erickson |
|  | If there's one thing Twitter is good at, it's breaking news -- that, and hilarious parodies. Twitter users are getting faster than ever at creating parody accounts that revolve around current news, often within mere hours of the story breaking....
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