الأربعاء، 6 يونيو 2012

Viacom to Give Pepsi a Digital Boost With #LiveForNow Campaign [EXCLUSIVE]

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Wednesday, June 06, 2012
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Viacom to Give Pepsi a Digital Boost With #LiveForNow Campaign [EXCLUSIVE]
8:17:18 AMBrian Anthony Hernandez
Pepsi's celebrity-infused "Live for Now" global ad campaign, which launched May 7, will get digital boost this summer from media conglomerate Viacom. Viacom's Twitter accounts for MTV, VH1, CMT and Comedy Central will aid in the campaign's...



Developers: Learn Who's Playing Your Games, Increase Retention
Tuesday, June 05, 2012 11:59 PMKate Freeman
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Playnomics Quick Pitch: Playnomics'...



4 Ways to Manage Online Reviews
Tuesday, June 05, 2012 10:37 PMRody Moore
When Carmen Popa opened her acne treatment center, Luminosity Acne Skincare in North Carolina, she quickly realized how valuable online reviews were to attracting new customers. "Clients often mentioned that it was the positive reviews that...



Why the Freemium Model Doesn't Work
Tuesday, June 05, 2012 4:22 PMDmitri Leonov
It's common for people to spend $5 on a vanilla latte but to agonize over paying $5 a month for a web service. That's because a psychological barrier to paying for online services remains, and it's hurting both consumers and businesses. The...



Facebook Launches First Mobile-Only Ad Product
Tuesday, June 05, 2012 3:19 PMLauren Indvik
Marketers can now buy Facebook Sponsored Stories for the News Feed specifically for mobile devices. Facebook's first separate mobile ad unit is a telling move for the company. Since filing for an initial public offering in February, both...



This Car Captures the Street Views Google Missed
Tuesday, June 05, 2012 2:41 PMJoann Pan
A tiny car from a tiny company in a tiny country is doing what Google couldn't -- filming streets in Belgium that were too narrow for the search giant's Street View vehicles to drive through and capture. The project called iQ Street View was...



Demo Day: The First Day of the Rest of Your Startup
Tuesday, June 05, 2012 1:59 PMMashable Video
In the last episode of TechStars, we witnessed one team finally realize that good things happen when you accept help and mentorship from others. In this episode, we'll get an inside look as the big day finally arrives for the startup teams: Demo...



How Change.org Is Revolutionizing Internet Activism
Tuesday, June 05, 2012 11:36 AMLauren Hockenson
Name: Change.org Big Idea: Change.org is a digital petition site that enables anyone with a cause to start up and run their own digital petition campaign. Why It's Working: The impact of Change.org petitions has been proven all over the world, in...



10 Ways to Boost Sales on Your Ecommerce Website
Tuesday, June 05, 2012 9:36 AMChristine Erickson
The Evolution of Ecommerce is supported by Litle & Co., the payment processing and intelligence platform that drives more efficient and profitable relationships between consumers and the digital brands they've come to love. It's fairly simple now...



 
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