TRENDING STORIES IN BUSINESS & MARKETING | | | | ALL STORIES IN BUSINESS & MARKETING | |
Why Did Paul Allen Bet $3.5 Million on SportStream? | | | The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Quick Pitch: A personalized second screen...
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55+ Events in Social Media and Business | Thursday, June 14, 2012 5:15 PM | Lauren Hockenson |
| | Are you ready to gear up for the year's biggest events in your industry? Keep your eyes on the curated listing of more than 55 events on Mashable's new Events Board. There are plenty of business conferences and exhibitions in a wide range of...
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Startup Weekend Founder Marc Nager Answers Your Questions [LIVE CHAT] | Thursday, June 14, 2012 4:50 PM | Scott Gerber |
| | Marc Nager (pronounced "Naw-ger") is the CEO of Startup Weekend. With a degree in international business from Chapman University in Southern California, Marc left his MBA program after the first semester to pursue new direction. Itching to learn...
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Google Ventures Helps Its Startups With Design, Branding | Thursday, June 14, 2012 4:41 PM | Lauren Drell |
| | In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to...
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Coke Ad Made of Security Cam Footage Goes Viral; Is It Real? | Thursday, June 14, 2012 4:13 PM | Todd Wasserman |
| | Footage from security cameras is unlikely fodder for a feel-good campaign, which is why this ad for Coca-Cola seems to be catching on. Loaded to YouTube on June 11, Coke's celebration of the altruistic, brave and foolish behavior has passed 1...
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Facebook's Open Graph Presents Challenge to Marketers | Thursday, June 14, 2012 4:01 PM | Todd Wasserman |
| | Last year, Facebook launched a new initiative built around, of all things, verbs. The company's Open Graph sought to do something interesting with the way we communicate with each other: Any action expressed on Facebook could become a branding...
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Time Inc. Now Selling Subscriptions Through the App Store | Thursday, June 14, 2012 3:20 PM | Lauren Indvik |
| | U.S. iPad owners can now subscribe to the iPad editions of all 20 of Time Inc.'s magazines through Apple's Newsstand, including InStyle, People, Sports Illustrated and Time, the company announced Thursday. Time Inc. has been selling magazines on...
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Kinect-Enabled Ads Let You Interact by Waving Your Hands | Thursday, June 14, 2012 2:02 PM | Todd Wasserman |
| | Microsoft is rolling out a new ad platform for Xbox Live this fall that will let viewers interact by waving their hands or shouting at their TVs. NUads, which Microsoft had teased at last year's Cannes International Advertising Festival, will go...
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10 Social Media Tips From a Top Media Agency | Thursday, June 14, 2012 2:01 PM | Christine Erickson |
| | Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media. OMD, one of the top media agencies in the world, works with clients of various size and...
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5 Ways Virtual Goods Change Spending Habits | Thursday, June 14, 2012 1:10 PM | Kolja Reiss |
| | In the last 20 years, we have transformed from a society accustomed to purchasing goods at brick-and-mortar stores with cash and checks to consumers accustomed to making online purchases. The next wave of commerce -- mobile commerce -- is now...
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