Why the Interest Graph Is a Marketer's Best Friend

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Wednesday, June 20, 2012
TRENDING STORIES IN MEDIA How to Create Real Relationships With Social Marketing Seth Godin Funds New Book on Kickstarter in Under 3 Hours Mashable Weekend Recap: 53 Stories You Might Have Missed ALL STORIES IN MEDIA Why the Interest Graph Is a Marketer's Best Friend Tuesday, June 19, 2012 12:07 PM Nadim Hossain Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook "likes" don't equal sales. So what's the alternative? Enter the interest... Male-Dominated 'Foreign Policy' Twitterati List Sparks Controversy Tuesday, June 19, 2012 7:52 AM Brian Anthony Hernandez Foreign Policy magazine this week released a list of 100 Twitter users to follow to keep your finger on the pulse of foreign policy topics. Readers quickly noticed that only 15 women earned spots on the list, and now people are rallying via a...		TOP STORIES TODAY Why the Interest Graph Is a Marketer's Best Friend Male-Dominated 'Foreign Policy' Twitterati List Sparks Controversy Top 5 Myths About Big Data Cannes Lions: Ideas, People and Companies With Big Buzz Finally, a Solution for Correcting Erroneous Tweets TOP TOPICS Trending 6,774 followers Social Media 72,322 followers Mobile 4,975 followers Business 37,281 followers Gadgets 8,106 followers YouTube 14,193 followers Entertainment 3,523 followers Video 3,958 followers Apps And Software 1,079 followers Dev & Design 672 followers
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