| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| How to Make B2B Content More Shareable | |  | When it comes to creating content for a company blog, "if you build it they will come" is not the right mantra. Smart social media promotion of your content is key, and it's almost as important as creating the content itself. That said, copying...
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| Microsoft Plans to Pull Out of MSNBC.com [REPORT] | | Wednesday, July 11, 2012 11:55 AM | Todd Wasserman |
|  | Microsoft plans to divest itself of MSNBC's web properties, which will be taken over and rebranded by NBC, according to a report. The agreement would rename MSNBC.com as NBCNews.com, according to The Daily Beast, which cites "people familiar with...
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| Got a Car? Share it, Maybe | | Wednesday, July 11, 2012 11:55 AM | Jesse Draper |
|  | Getaround is an hourly car-sharing service with 10,000 cars currently on the road. Co-founder Jessica Scorpio approaches car sharing from a problem-solving perspective. "We're solving a problem that we call car overpopulation," she explains....
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| Announcing a Live Chat With The Marketing Zen Group Founder Shama Kabani | | Wednesday, July 11, 2012 11:13 AM | Scott Gerber |
|  | At 3 p.m. ET (12 p.m. PT) tomorrow, July 12, streaming live exclusively on Mashable, The Marketing Zen Group founder Shama Kabani will be answering questions from readers. As part of the Young Entrepreneur Council's program, YEC StartupLab,...
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| Google Launches 'Search As You Type' Pilot Program for Merchants | | Wednesday, July 11, 2012 9:26 AM | Todd Wasserman |
|  | Google has rolled out a pilot program in which advertisers can display relevant search items before a consumer has finished typing a query. Called "Search as You Type," the initiative is aimed at AdWords advertisers. Google has so far partnered...
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| How Facebook Recruiting Can Backfire | | Wednesday, July 11, 2012 9:07 AM | BusinessNewsDaily |
|  | While job candidates might be concerned how recruiters view them after checking out their Facebook page, new research shows employers that use social media recruiting should have the same worry. A North Carolina State University (NCSU) study...
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