| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Marissa Mayer the Right Choice for Yahoo? 88% Say Yes | | Thursday, July 19, 2012 4:32 PM | Zoe Fox |
|  | Marissa Mayer announced she'd be moving into two tough jobs this week -- taking the helm at Yahoo on Wednesday and becoming a mom in October. While it's rare for news of two such events to break in unison, 88% of people feel Yahoo made the right...
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| Mayer's Compensation at Yahoo Could Top $50 Million | | Thursday, July 19, 2012 1:48 PM | Christina Warren |
|  | Yahoo's new CEO Marissa Mayer will take home a base salary of $1 million. Yahoo filed its employment offer for the its new CEO -- and expectant mother -- with the SEC on Thursday. While Mayer's base salary will start at $1 million a year in 2012,...
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| Microsoft Reports First Loss in History | | Thursday, July 19, 2012 12:41 PM | Lauren Indvik |
|  | As expected, Microsoft reported a quarterly loss for the first time in its 26 years on the market on Thursday afternoon. The tech giant had warned previously that it would be taking a $6.19 billion write-down its 2007 acquisition of aQuantive,...
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| 8 Tools to Create an Irresistible Ebook | | Thursday, July 19, 2012 12:15 PM | Alexis Grant |
|  | Writing and selling informational ebooks can be a great way to boost your brand, provide value to your community, and even make some money. But like any entrepreneurial experiment, creating ebooks requires trial and error to figure out a process...
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| Larry Page to Miss Google's Earnings Call | | Thursday, July 19, 2012 12:03 PM | Todd Wasserman |
|  | Google CEO Larry Page won't be on Thursday's call with analysts, marking the second time in the past month he's taken a pass on a major company event. Page skipped Google's I/O developer conference in June claiming that he lost his voice. Shortly...
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| Audi Opens Car-Free Digital Showroom | | Thursday, July 19, 2012 11:05 AM | Todd Wasserman |
|  | Housing actual cars in a showroom eats up valuable space and overhead, so why not digitize the whole process? That's the thinking behind Audi City, a new showroom the carmaker opened this week in London's Picadilly Circus. As the video above...
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| Whoops: Kit Kat's Mascot Resembles Pedobear | | Thursday, July 19, 2012 10:45 AM | The Daily Dot |
|  | When marketers for Hershey's Kit Kat candy bar posted a photo of a person in a brown bear suit using two big Kit Kats as drumsticks on Facebook, the company probably thought it was just being cute. What they didn't notice was the bear's uncanny...
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| Twitter Rolls Out Targeted Tweets | | Thursday, July 19, 2012 9:36 AM | Todd Wasserman |
|  | Twitter has rolled out an enhancement to Promoted Tweets that lets advertisers target a subset of users. Called targeted tweets, the feature lets advertisers send tweets to specific audiences without tweeting to all of a brand's followers....
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| Startup School Helps Entrepreneurs Execute Big Dreams | | Thursday, July 19, 2012 9:31 AM | Lauren Drell |
|  | Picture this: You have a business idea -- but nothing else. You might go heads down awhile to craft a business plan, but these days, that's only half the battle. There are so many other aspects to building a company to keep in mind -- raising...
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| How Marketers Can Use Reddit | | Thursday, July 19, 2012 8:44 AM | Jacqueline Zenn |
|  | Reddit is a site characterized by an ultra-simple user interface that basically consists of links, thumbnail images, and a user policy that prizes anonymity and free speech. Still, Reddit's potential is often overlooked by marketers. For those...
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