| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| With Social ROI Tool, Adobe Takes on Salesforce | | Wednesday, September 05, 2012 8:03 PM | Seth Fiegerman |
|  | Adobe officially launched a new suite of marketing tools on Thursday called Adobe Social, which is intended to help users better measure and understand the return on investment they get from their social media campaigns. With Adobe Social,...
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| How to Develop Your Digital Strategy | | Wednesday, September 05, 2012 1:12 PM | Macala Wright |
|  | Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused about what digital strategy is and how to actually develop one. When defining and developing strategy, marketers and agencies must ensure that...
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| How to Follow New York Fashion Week Online | | Wednesday, September 05, 2012 12:02 PM | Lauren Indvik |
|  | Fashion Week returns to New York City Sept. 6, and once again designers and the press are heading to the web to engage massive consumer audiences. Building off success from past seasons, many brands -- roughly one-third showing at Lincoln Center...
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