| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| A Facebook Ad Network? Not So Fast | | Marketers will have to wait a little longer to advertise on Facebook's third-party ad network. A company spokesperson confirmed to Mashable Wednesday that it is halting its mobile-ads test on third-party apps. "While the results we have seen and the feedback from partners has been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook.
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| Twitter Appoints New COO and CFO | | Twitter has shaken up its executive ranks, appointing a new chief operating officer and chief financial officer. The microblogging site named Ali Rowghani its COO, a new role he quietly announced by changing his Twitter profile. Rowghani's LinkedIn profile, however, still lists him as the company's CFO. Before joining Twitter in 2010, he worked at Pixar (including a stint as CFO) for eight years.
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| Announcing a Live Chat With TerraCycle Founder Tom Szaky | | Wednesday, December 19, 2012 3:10 PM | Scott Gerber |
| Streaming live on Mashable, TerraCycle Inc. founder Tom Szaky will answer questions from readers at 3 p.m. EST (12 p.m. PST) Thursday, Dec. 12. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Szaky will appear live via video chat broadcast on this site. Tom Szaky, 30, is the founder and CEO of TerraCycle, Inc., one of the world’s foremost leaders in eco-capitalism, recycling and upcycling.
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| Microsoft Veteran Steven Sinofsky's Next Gig: Harvard Professor | | Wednesday, December 19, 2012 2:55 PM | Pete Pachal |
| Steven Sinofsky, the Microsoft veteran who led the team to create both Windows 7 and Windows 8 and abruptly left the company in November, will begin teaching classes at Harvard Business School in spring 2013. Sinofsky revealed his new position on Twitter. He said he was excited to return to Harvard, apparently referring to classes he taught in 1999 -- links to which he provided in a subsequent tweet.
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| John McAfee's Exploits Hurt the McAfee Brand, Study Says | | Wednesday, December 19, 2012 1:17 PM | Todd Wasserman |
| Even though he hasn't been affiliated with the company that bears his name for 18 years, John McAfee's recent run-in with the law in Belize has hurt the brand, according to a study. YouGov's BrandIndex, which is based on 5,000 daily online interviews with consumers, reports that as of early December, more consumers heard negative news of the brand vs. positive news.
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| Come Join Our Team: Mashable Is Hiring | | Wednesday, December 19, 2012 11:28 AM | Kamilla Lawson |
| Mashable is recruiting candidates for full-time positions and internships based in New York and London. We’re looking for resourceful and driven candidates for a range of exciting positions in design, sales, ad operations, editorial and more. For a full list of current openings check out our jobs page.
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| 4 Things to Know Before Hiring a PR Agency | | Wednesday, December 19, 2012 10:50 AM | The Daily Muse |
| PR agencies can be a fantastic resource for budding entrepreneurs. But before you start signing monthly retainers, keep these four things in mind.
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| How Red Bull Takes Content Marketing to the Extreme | | Wednesday, December 19, 2012 10:27 AM | James O'Brien |
| James O'Brien writes for The Content Strategist, a digital magazine by Contently, the leading technology company for brand publishing tools and talent. The button is five stops in, counting from the left on the homepage of RedBull.com. Along the smaller of two navigation bars, it's sandwiched between "Audio" and "Games." There it is, the fifth one: "JUST EPIC." In a sense, the channel embodies Red Bull's entire marketing approach.
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| Reddit Founder Backs Parking Reservation System ParkWhiz | | Wednesday, December 19, 2012 9:00 AM | Todd Wasserman |
| Among the little-known facts about Alexis Ohanian, the co-founder of Reddit is that during college, he worked in a parking garage. Perhaps that's one of the reasons he has investored in ParkWhiz, a Chicago-based company that's looking to use technology to disrupt the parking garage industry.
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