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| Hey, Small Business Owner: Maybe Social Media Isn't For You | | | This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. It's now conventional wisdom that if you have a small business, you should be regularly earmarking time to cultivate your fan base on Facebook and Twitter. Perhaps you should post news that's relevant to your product or service. Funny pictures are also good for increasing those "Likes" and circulating your business's name to new, potential customers.
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| 8 Kickstarter Alternatives You Should Know About | | | Kickstarter is virtually synonymous with crowdfunding, and it's not hard to see why. Since the platform launched in 2009, Kickstarter has raised $368 million for projects that met or passed their goals and has helped launch nearly 80,000 projects in total. In fact, one month after launching in the U.K., Kickstarter had already generated more than $3 million worth of pledges from 45,000. Just as importantly, there have been several blockbuster success stories ranging from Double Fine's adventure game, which raised more than $3 million in a month to the Pebble watch, which raised more than $10 million by the end of its Kickstarter campaign.
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| YouTube’s 20 Most-Shared Ads in November | | Wednesday, December 05, 2012 11:58 PM | Lorenzo Franceschi-Bicchierai |
| | The world of YouTube ads had a little bit of everything, from eye-popping extreme sports ads by Red Bull and DC Shoes to touching Christmas ads as well as three -- no kidding, three -- videos featuring Justin Bieber. The most shared, though, was the imaginative infomercial created by Melbourne's public transportation authority to warn commuters of the dangers of crossing the rails or standing too close to the platform edge. Titled "Dumb Ways to Die," the ad features colorful fruit cartoons dying in the most unimaginable ways. The dark humor and funny delivery turns out to be a very effective way of saying "Just be careful."
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| 3 New Zealand Dogs Learn to Drive Mini Coopers | | Wednesday, December 05, 2012 9:30 PM | Joann Pan |
| | The Society for the Prevention of Cruelty to Animals (SPCA) has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive The Auckland SPCA hopes to dispel idea that abandoned pets are second-rate with the social campaign. "Obviously, we think dogs are pretty smart and amazing. And we reckon, if more people thought the same, more of our dogs would find happy homes," the official Facebook page states. The interactive marketing campaign lives on the Driving Dogs Facebook page where visitors can learn about adopting a smart dog and about the Mini Cooper
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| Apple Stock Suffers Biggest One-Day Loss of the Year | | Wednesday, December 05, 2012 4:57 PM | Seth Fiegerman |
| | Apple's stock just had its worst day of the year. The company's stock plunged by more than 6% on Wednesday, declining by $37 a share and closing below $540 for the first time in more than two weeks. All in all, Apple's market cap declined by just under $35 billion today -- or nearly twice the market cap of Dell. The stock's decline had analysts somewhat puzzled as there was no major piece of news preceding it. Some pinned the decline on one of two reports that came out today. The first came from DigiTimes -- a publication with a mixed track record for accuracy -- which said there may be a 20% quarter-over-quarter decline in Apple's demand for parts for the iPhone 5, which some investors might have taken to mean a decline in demand for the phone itself. The second report came from IDC, a research firm, which predicted that Apple would lose some of its share of the tablet market to Android
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| Announcing a Live Chat With Likeable Founder Dave Kerpen | | Wednesday, December 05, 2012 3:45 PM | Scott Gerber |
| | Streaming live on Mashable, Likeable founder Dave Kerpen will answer questions from readers, at 3 p.m. EST (12 p.m. PST) Thursday, Dec. 6. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Kerpen will appear live via video chat broadcast on this site. Dave Kerpen is the co-founder and CEO of Likeable, an award-winning social media and word-of-mouth marketing firm comprised of communications and consultancy agency Likeable Media, and software platform Likeable Local. Kerpen and wife Carrie lead a team of over 60 people in working with brands, organizations, governments and small businesses to better leverage social media to become more transparent, responsive, engaged and likeable. Likeable was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the U.S.
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| Never Mind PCs, Dell Is Getting Into Social Media Consulting | | Wednesday, December 05, 2012 2:30 PM | Todd Wasserman |
| | Dell is looking to expand beyond the moribund PC market with a new line: social media consulting. The company on Wednesday announced Social Media Services, which is designed to help companies from all kinds of industries "develop real-time customer insights, engage audiences and better understand their customers and the market." In a press release announcing the move, Dell cites its own "leadership and experience using social media to listen and to engage with its customers." Dell has recently offered social media consulting to the American Red Cross and Clemson University.
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| Facebook to Become Part of Nasdaq 100 | | Wednesday, December 05, 2012 1:30 PM | Stan Schroeder |
| | Facebook will become part of the Nasdaq 100 index on Dec. 12, The Wall Street Journal reports The world's biggest social network will replace Indian technology consultant Infosys, which is moving its listing to the New York Stock Exchange (NSYE) This represents good news for Facebook, as it establishes the social network as one of the most important technology companies in the world. It seems that it was very important for Nasdaq to include Facebook in the index as well. Mere days after Facebook decided to list on the Nasdaq Stock Market, the waiting period for a company to be listed on a recognized market before becoming eligible to enter the Nasdaq 100 was reduced from two years to three months.
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| Kickstarter UK Raises 2 Million Pounds in First Month | | Wednesday, December 05, 2012 12:09 PM | Lorenzo Franceschi-Bicchierai |
| | Just one month after its launch, 407 Kickstarter UK projects have raised more than 2 million pounds, at a rate of 48 pounds in pledges per minute Thirty of those projects have already been successfully funded. The first project to reach its goal was the Chime Pavillion, an architecture project led by a group of second year students at the Manchester School of Architecture. While the project only needed 300 pounds to reach its goal, it raised 1,500. The first Kickstarter UK project to actually launch was Picade, a retro arcade cabinet for Raspberry Pi. It raised 75,000 pounds -- double what it needed
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| Verizon Patents DVR Technology to Detect Activity in Your Living Room | | Wednesday, December 05, 2012 11:21 AM | Todd Wasserman |
| | In a move that could make advertising more effective but creep out consumers in the process,Verizon has filed a patent for a DVR that would detect activity in your living room and target ads accordingly. The patent application, filed Nov. 29, would home in on "ambient action" by viewers including "cuddling, fighting, participating in a game or sporting event, and talking." Doing so would address a drawback of traditional advertising, according to the patent: For example, if a user is watching a television program, a traditional targeted advertising system fails to account for what the user is doing (e.g., eating, interacting with another user, sleeping, etc.) while the user is watching the television program. This limits the effectiveness, personalization, and/or adaptability of the targeted advertising
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| Half of U.S. App Store Revenue Goes to Just 25 Developers | | Wednesday, December 05, 2012 10:38 AM | Seth Fiegerman |
| | Apps are now a multi-billion dollar industry, but the market is largely dominated by just a couple of dozen developers, most of which are big companies. Half of the revenue generated from Google Play and Apple's App Store in the U.S. went to just 25 developers, according to a new estimate from Canalys based on an analysis of paid downloads and in-app purchases from the two app stores during the first 20 days of November. All but one of the 25 developers were gaming companies, including Zynga, Electronic Arts, Disney and, of course, Rovio, which isn't too surprising given how many app titles each of these companies offer. The lone exception among the top 25 was Pandora.
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| Psy Will Make $7.9 Million This Year From 'Gangnam Style' | | Wednesday, December 05, 2012 9:59 AM | Todd Wasserman |
| | Gangnam Style, which is racing towards 1 billion views on YouTube, will net pop star Psy at least $7.9 million this year, according to a report. The Associated Press reports that Psy will cobble together that amount from a variety of sources, most notably commercial endorsements, which will generate $4.6 million. Psy's commercial endorsements include ads for Samsung and LG Uplus in his native South Korea. The estimate comes from Chung Yu-seok, an analyst with Kyobo Securities Despite the unprecedented YouTube success of Gangnam, Psy won't even make $1 million from the video itself. The AP cited TubeMogul, a video and ad-buying platform, which estimates Psy will make $870,000 from ads shown during the video. Google takes about half of the ad revenues. With about 880 million views for the video at present, that nets out to .001 -- one-tenth of one cent -- per view.
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| Dunkin' Donuts Facebook Contest Offers Chance to Be on Times Square Billboard | | Wednesday, December 05, 2012 9:13 AM | Todd Wasserman |
| | Dunkin' Donuts is offering the chance to have your photo or video displayed on the most high-profile placement on New Year's Eve: A billboard in New York's Times Square. The chain is kicking off a contest Wednesday morning asking fans to send their photo or video in wishing friends and relatives a happy new year. The winning pics and videos will be featured on a Dunkin' billboard during the New Year's Eve celebration Winners will be chosen in the video and photo categories. One of each will get the Times Square placement plus two round-trip travel certificates on JetBlue. Ten first-prize winners from each category will also get $50 Dunkin' Donuts cards.
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| Schmidt: It's 'Curious' That Apple Hasn't Sued Google | | Wednesday, December 05, 2012 8:30 AM | Todd Wasserman |
| | Google's former CEO and current Executive Chairman Eric Schmidt said he thinks it's "curious" that Apple has sued Google's partners, but not Google itself. Schmidt, who sat down with The Wall Street Journal for a short but wide-ranging interview, elaborated that Google and Apple will both come out fine in the patent wars. The victim, Schmidt says, is the small entrepreneur. "Let me tell you the loser here," Schmidt said. "There's a young [Android co-founder] Andy Rubin trying to form a new version of Danger [the smartphone company Mr. Rubin co-founded before Android]. How is he or she going to be able to get the patent coverage necessary to offer version one of their product? That's the real consequence of this."
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