| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| Daily Beast, 'Washington Post' Consider Paywalls | | Thursday, December 06, 2012 6:35 PM | Neha Prakash |
| | The Washington Post may join the slew of newspapers implementing paywalls for content, the Wall Street Journal reports Citing unnamed sources, the Journal says the Post is "considering" the option, adding that it is also looking into increasing the paper's newsstand price The New York Times successfully began a "metered" paywall system -- customers are allowed a certain number of free articles before being prompted to subscribe for content -- two years ago, after which several newspapers looking for ways to increase revenue have followed suit. The Journal reports its sources hinted that the The Washington Post would also implement such a metered system
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| SEC May Take Action Against Netflix Over CEO's Facebook Post | | Thursday, December 06, 2012 6:31 PM | Christina Warren |
| | Netflix and its CEO Reed Hastings are in hot water with the Securities and Exchange Commission over a post Hastings made on Facebook. Back in July, Hastings posted a small blurb to his Facebook page, noting that Netflix had exceeded 1 billion hours for the first time. Hastings has nearly 250,000 Facebook subscribers and his 1 billion hour statement was re-reported by dozens of news outlets (including Mashable). While that might seem innocuous on the surface, the SEC says it constitutes a violation of Regulation Fair Disclosure, specifically section 13(a). In other words, Hastings's Facebook post violated disclosure rules intact for a public company
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| The New SEO Rules in a Content Marketing World | | Thursday, December 06, 2012 2:09 PM | Shane Snow |
| | Shane Snow is a Mashable contributor and cofounder of Contently, which builds tools for journalists and brand publishers. Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.
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| Amazon, Google Open E-book Stores in Brazil | | Thursday, December 06, 2012 11:03 AM | Lauren Indvik |
| | Amazon and Google are now selling e-books in Brazil, both companies announced Thursday morning. More than 1.4 million Amazon Kindle ebooks -- 13,000 of which are available in Portuguese -- are now on sale at amazon.com.br. Readers will be able to read books via Amazon's apps for iPhones, iPads, and Android phones and tablets, also released Wednesday. Amazon will begin selling a country-specific version of its entry-level Kindle E-Ink e-reader, which costs $69 in the U.S., for R$299 (approximately U.S. $145) "in the coming weeks," the company said in a statement.
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