| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| PBS Digital Isn't Your Grandma's Public Television | | Friday, November 30, 2012 1:51 PM | Matt Petronzio |
|  | Three years ago, when the Public Broadcasting Service (PBS) was developing its local, national online video platform, the company had a 65-year-old viewer test the user experience. "This isn't at all what I expected from PBS," she said about the...
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| NPR's Brooke Gladstone: The News Media Has Almost Always Been Fragmented | | Friday, November 30, 2012 1:28 PM | Seth Fiegerman |
|  | There have been plenty of complaints in recent years that new media outlets have fragmented the news consumption experience for readers, but NPR's Brooke Gladstone argued during an interview at Mashable's Media Summit on Friday that the media has...
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| Is Twitter Helping or Harming Political Journalism? | | Friday, November 30, 2012 12:23 PM | Neha Prakash |
|  | During this year's U.S. presidential election, it wasn't uncommon for political journalists to watch the debates with two, maybe three computer screens, a mobile device ready for push notifications and, of course, a social dashboard scrolling in...
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| Heifer International Launches First Non-Profit Magazine Tablet App | | Friday, November 30, 2012 11:02 AM | Zoe Fox |
|  | Global hunger and poverty organization Heifer International released the first non-profit tablet magazine app Thursday, launching a digital edition of its quarterly publication World Ark. The app is available for free for in the App store for...
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| Tablet Readers Don't Want Interactivity, Says Hearst President | | Friday, November 30, 2012 10:06 AM | Lauren Indvik |
|  | When Hearst first launched digital editions for the iPad, it loaded its titles with interactive features -- features, Hearst President David Carey said, readers don't necessarily want. "We had to find out whether people wanted something all-new...
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| Will Condé Nast or Hearst Create the Next Pinterest? | | Friday, November 30, 2012 9:27 AM | Seth Fiegerman |
|  | Should publishers be working to build the next big photo-sharing social network like Pinterest or Instagram? That's the question AKQA chairman Tom Bedecarre raised during his talk at Mashable's Media Summit on Friday. Bedecarre, who has been...
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| The Nate Silver Effect: How Data Journalism Can Predict the Future | | Friday, November 30, 2012 8:55 AM | Neha Prakash |
|  | Nate Silver is no god, and probably not a wizard, but he's definitely a genius. No, not because he correctly predicted the 2012 presidential election earlier this month, down to each individual state's results. But because he unlocked the key to...
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