الثلاثاء، 8 يناير 2013

4 Steps for Successful Social Media Training

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Mashable
Tuesday, January 08, 2013
SOCIAL MEDIA TOP STORIES
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4 Steps for Successful Social Media Training
9:41:03 AMSharlyn Lauby
Traditionally when companies design a policy or guideline, they also try to create a mechanism for employees to learn about whatever the policy relates to. And most of the time, companies call it training -- it�s the transfer of knowledge about a specific topic.

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Not So Fast — An Endorsement For LinkedIn's Endorsements
8:57:33 AMDavid Berkowitz
David Berkowitz is vice president of emerging media for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries. LinkedIn's Endorsements feature, a way to recommend connections' skills with a simple click, seems too facile to be useful. Mashable last week ran an op-ed saying as much by Business Editor Todd Wasserman.

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Brad Pitt Joins Sina Weibo, Sends Surprising First Message
4:30:54 AMBrian Anthony Hernandez
Brad Pitt joined China's Twitter alternative Sina Weibo this week, gaining thousands of followers after sending a message that raised some eyebrows.

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Posting to Facebook Makes You Less Lonely
Monday, January 07, 2013 8:36 PMChris Taylor
The simple act of posting a status update on Facebook can make you feel more connected, researchers have found — even if no one pays attention to your update. The study, conducted by the Universitat Berlin, focused on the Facebook posts of 100 student volunteers at the University of Arizona over the course of a week.

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The Imaginary War: Why Cable and YouTube Should Coexist
Monday, January 07, 2013 6:28 PMChristine Erickson
Traditional television and YouTube have been at war for what seems like years now. So who's winning? Neither. At least not yet. YouTube struggles with quality and regularity, while TV networks still scramble to decipher the Internet. Both must accept that they are really two different ecosystems, and people want both.

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Top 10 Twitter Pics of the Week
Monday, January 07, 2013 3:25 PMEric Larson
Can you smell what The Rock is cookin'? Check out the gallery to see which pictures from him -- and others -- were most shared this week on Twitter.

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