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| Bud Light Starts Its Super Bowl Ad Party Early on Social Media | | Sunday, January 27, 2013 1:43 PM | Todd Wasserman |
| Anheuser-Busch seems as much a fixture to the Super Bowl as the pigskin itself, yet that generally positive association doesn't necessarily buy love on social media. That's why A-B's Bud Light brand is starting the party early this year. As in 2012, the brand is hosting a Bud Light Hotel near the big game and hoping that recruiting some social media-friendly fans and hosting some high-profile concerts will prompt buzz well before kickoff.
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| When the Object of a Search Ad Is a Phone Call | | Sunday, January 27, 2013 12:00 PM | Todd Wasserman |
| Search advertising was based on the premise that if you put the right information in front of consumers while they're looking for a product or service, then they're likely to click on it. However, mobile has ushered in another option.
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