| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Help Fund Data Journalism Education With This Kickstarter | | "Take a data journalism class," advises Dan Oshinsky, newsletter editor at Buzzfeed, in a tweet addressed to students at the Missouri School of Journalism (and followers of his Twitter feed). "Data journalism people get hired. Period." At present, courses that fall under the data journalism umbrella are relatively scant.
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| YouTube: Super Bowl Ads Shown Before the Game Get 600% More Views | | Monday, January 28, 2013 5:16 PM | Todd Wasserman |
| Is putting your Super Bowl ad on YouTube before the big game a good idea? It is if you want to get more views for your video. According to YouTube's research, ads that ran online before the Super Bowl last year got 9 million views, in average. Those that waited? 1.3 million. The six-fold difference explains why there has been an onrush of 2013 Super Bowl videos on YouTube already.
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| Yahoo Beats Earnings Estimates but Display Ad Revenue Drops 5% | | Monday, January 28, 2013 4:45 PM | Seth Fiegerman |
| Yahoo had a strong fourth quarter, but its display advertising business is heading in the wrong direction. Yahoo reported earnings per share of .32 on revenue of $1.22 billion for the December quarter, beating Wall Street's estimates of an EPS of .28 on revenue of $1.21 billion. That beat was enough to send Yahoo's stock price up by as much as 5% in after-hours trading.
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| The Future of Community Management | | Monday, January 28, 2013 4:24 PM | Meghan Peters |
| Community management has come a long way since the first Community Manager Appreciation Day in 2009. We're interacting with our audiences in new formats and on new platforms, such as Instagram and Pinterest. Our online conversations have become more sophisticated with tools that allow us to curate social updates and host live video chats.
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| How to Recover From an Interview Disaster | | Monday, January 28, 2013 3:29 PM | The Daily Muse |
| Think you’ve blown your chances of landing that new gig? Post-interview damage control is a tricky process, so read this before sending anything.
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| Facebook Co-Founder Unveils the New 'New Republic' | | Monday, January 28, 2013 2:03 PM | Lauren Indvik |
| Chris Hughes, the 29-year-old co-founder of Facebook who acquired a majority stake in the small, storied arts and politics magazine The New Republic last March, naming himself editor-in-chief and publisher, unveiled the results of its 10-month redesign process Sunday. The redesign spans print, web, tablet and mobile.
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| New Grubwithus App Helps You Find Someone to Dine With Tonight | | Monday, January 28, 2013 1:01 PM | Seth Fiegerman |
| Grubwithus launched two years ago with the goal of helping users organize group dinners with people they've never met before who might just share some things in common. Now the startup is trying to bring a little more spontaneity to this social dining experience. On Monday, Grubwithus released a new iPhone app called GrubTonight, which lets users find and join a group dinner taking place at a restaurant that same night.
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| Brands Introduce Ads on Vine | | Monday, January 28, 2013 1:00 PM | Todd Wasserman |
| Brands are going beyond just experimenting with Vines to using them as actual ads on Twitter. Wheat Thins, GE and candy brand Red Vines have all run Promoted Tweets with Vine videos attached. In Wheat Thins' case, the brand spelled out the hashtag "musthavewheatthins" in Wheat Thins. The hashtag ties in with a pre-game Super Bowl spot the brand has purchased.
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| College Degrees That Earn the Most Money | | Monday, January 28, 2013 10:28 AM | BusinessNewsDaily |
| New college graduates who have a background in engineering can expect to cash in when they hit the job market, a new study finds.
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| Barnes & Noble Plans to Eliminate 30% of Stores Over Next 10 Years | | Monday, January 28, 2013 10:26 AM | Seth Fiegerman |
| It's going to get even harder to find a bookstore to shop at in the next few years. Barnes & Noble, the world's largest bookstore, is planning to cut down the number of bricks-and-mortar locations it operates by as much as a third in the next 10 years. CEO Mitchell Klipper told the Wall Street Journal that the company will have between 450 and 500 stores in 10 years, down from the 689 retail stores it currently operates.
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| Woman Puts Herself and Resume on eBay | | Monday, January 28, 2013 9:16 AM | Todd Wasserman |
| Hoping to start a bidding war, a woman has launched a resume for herself on eBay that warns "Hurry, I will go fast." The execution, on behalf of a laboratory technician named Sonya Williams, gives employers until Feb. 4 to make their decision. The offer also promises "no defects or wear and tear" and one-day shipping from Lansing, Mich.
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| Budweiser Finally Launches Twitter Account | | Monday, January 28, 2013 9:12 AM | Todd Wasserman |
| One of the biggest brands in the world, Budweiser, has finally launched a Twitter account in its name. The brand, which had a little more than 600 followers Monday morning, is using the account to promote its upcoming Super Bowl ad, which will feature a Clydesdale foal: This year's #SuperBowl star? Our new #Clydesdales foal — and we need help to name it.
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| Volkswagen's Super Bowl Ad Has a Jamaican Accent | | Monday, January 28, 2013 8:15 AM | Todd Wasserman |
| German automaker Volkswagen sports a Jamaican accent in its 2013 Super Bowl ad. The premise of the spot is that a sunny non-Jamaican white guy is infused with the happy-go-lucky spirit of Jamaica. Despite skepticism from his colleagues ("You're from Minnesota, right?" one asks), he eventually wins some over, including the boss.
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