TRENDING STORIES IN BUSINESS & MARKETING | | | | ALL STORIES IN BUSINESS & MARKETING | |
Wi-Fi and Cellular Models of iPad Mini, iPad 4 Debut in China This Friday | | Wi-Fi and Cellular versions of the iPad mini and the fourth-generation iPad will debut in China this week, Apple announced Monday. Both devices will be available to Chinese consumers starting this Friday, the Cupertino, Calif. company said in a release. They are currently sold in more than 100 countries worldwide.
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Spreecast Is Betting on the Rise of Online Live Video | Monday, January 14, 2013 10:59 PM | Dani Fankhauser |
| The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Spreecast One-Liner Pitch: A live online video platform that lets entertainers interact with fans. Why It's Taking Off: Spreecast boasts a stronger feature set than similar apps and it serves the unique needs of the entertainment industry.
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How an Ad Agency Used a 'LinkedIn Bomb' to Land a New Client | Monday, January 14, 2013 8:01 PM | Todd Wasserman |
| As everyone who watches Mad Men knows, the ad business is tough. Winning over new clients is particularly challenging. But a Lexington, Ky., ad agency used a tool that didn't exist in Don Draper's day — LinkedIn — to grab the attention of a potential client in a way that would have made Draper smile, or at least smirk.
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RIM Stock Jumps 10% on BlackBerry 10 Hype | Monday, January 14, 2013 5:32 PM | Seth Fiegerman |
| Investors may have soured a bit on Apple, but they're starting to love Research In Motion. While Apple's stock struggled to stay above the $500 mark Monday, RIM's stock jumped more than 10%, briefly passing $15 a share for the first time since February of last year before ending the day at $14.95.
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Dunder Mifflin Crowdsources Super Bowl Ad | Monday, January 14, 2013 3:55 PM | Todd Wasserman |
| Dunder Mifflin — yes, it's a real brand — is crowdsourcing its first Super Bowl ad, which will run in just one market: Scranton, Pa. In an example of reverse product placement, NBC Universal teamed up with Staples unit Quill in 2011 to create a Dunder Mifflin line of paper products. Until then, the company was a fictional entity that existed only on the U.S.
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DCM Dealer Wants to Turn Twitter Into a Stock Trading Tool | Monday, January 14, 2013 3:31 PM | Seth Fiegerman |
| Paul Hawtin made headlines two years ago when his hedge fund Derwent Capital Markets became the first to use Twitter data to make investing decisions. The fund had a 1.85% return in its first month, seemingly proving the power of social media as a trading tool, but it shut down shortly afterwards as investors were hesitant to sign up.
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Tiger Woods and Rory McIlroy Tee Off in New Nike Spot | Monday, January 14, 2013 3:16 PM | Sam Laird |
| What happens when you team golf superstars Rory McIlroy and Tiger Woods with a clever script and Nike's indomitable sports branding power? An Internet hit, as we found out on Monday.
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CNET Writer Resigns After Parent Company Meddles in Editorial Process | Monday, January 14, 2013 2:58 PM | Lauren Indvik |
| CNET senior writer Greg Sandoval has resigned after parent company CBS Corp. forced editors of the tech product review site to remove Dish Network's Hopper with Sling DVR from consideration for its "Best of CES" awards. The reason for its removal? CBS is currently suing Dish for its ability to skip commercials, a feature that's included in the Hopper set-top box.
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Report: Dell in Talks to Take Company Private | Monday, January 14, 2013 2:30 PM | Todd Wasserman |
| Dell is in talks to take the company private, according to a Bloomberg report. According to the report, Dell is meeting with at least two private equity firms to discuss going private. The report warns that the talks are preliminary and may come to nothing. Dell lost about a third of its value last year amid the PC slump. Dell's stock price was up 14% on the news.
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Apple Drops Below $500 on Reports of Weak iPhone 5 Demand | Monday, January 14, 2013 10:08 AM | Seth Fiegerman |
| Apple's stock briefly dipped below $500 a share on Monday for the first time this year, falling as low as $498 a share, a decline of more than three percent from Friday's closing price of $520.30. The stock's decline comes after reports in The Wall Street Journal and Reuters suggested demand for the latest iPhone has been lower than expected.
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How to Land a Job at Birchbox | Monday, January 14, 2013 9:30 AM | Lauren Drell |
| Looking to start your dream job in 2013? Our new Dream Job series will give you an upper hand. We're talking to recruiters at top tech companies like Spotify and Kickstarter to get the behind-the-scenes knowledge about what it takes to get a gig. Don't know much about Birchbox? The company launched in 2010 and has received $11.9 million in funding to date.
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Delta Airlines iPad App Has a 'Glass Bottom Jet' Feature | Monday, January 14, 2013 9:22 AM | Todd Wasserman |
| Delta Airlines' new iPad app has a cool feature that will help pass the time on long flights: A "glass bottom jet" setting that lets you see exactly where you're flying and how fast. The feature offers a view of the plane flying over the map, replete with the shadow that the aircraft is projecting. The map also calls out landmarks and messages from your social networks.
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