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| 3 Super Bowl Ads That Look an Awful Lot Like Other Ads | | Monday, February 04, 2013 7:20 PM | Todd Wasserman |
| Allegations of idea appropriation are nothing new in advertising. However, when the stakes are as high as they are as in the Super Bowl, the charges have a bit more weight. Thanks to YouTube, the accusations began well before the game as Lee Garfinkel, the chairman of Havas Worldwide NY, noted the similarities between an ad he worked on in the '90s and Taco Bell's Game Day ad.
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| Jawbone Buys Massive Health to Improve User Experience | | Monday, February 04, 2013 6:35 PM | Seth Fiegerman |
| Jawbone, a wearable technology company, announced Monday that it has acquired Massive Health, a mobile app developer, for an undisclosed sum. Jawbone started out as a wireless gadget maker, but then took a step into the health industry in 2011 with the release of UP, a bracelet that tracks your diet, sleep and exercise similar to Nike+ Fuelband and Fitbit.
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| YouTube Will Not Live Stream New York Fashion Week | | Monday, February 04, 2013 4:58 PM | Lauren Indvik |
| YouTube, which has live streamed shows during New York Fashion Week for the past three seasons, will not be doing so this season, a spokesperson for the Google-owned video site confirmed to Mashable on Monday. NYFW kicks off on Thursday, and runs until Feb. 14. YouTube, in partnership with its sponsor, Maybelline, has served as the live video hub for NYFW, hosting as many as 30 shows during the last NYFW in September.
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| 5 Great Online-Only Banking Options | | Monday, February 04, 2013 11:52 AM | The Daily Muse |
| With online banking and mobile apps for managing your accounts, how often do you actually step into your bank to handle transactions anymore? Direct deposit, remote check capture (the feature that allows you to deposit a check by taking a picture of it with your phone) and online bill pay have largely eliminated the need for you to do your banking with a live person.
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| Why 90% of Startups Fail [INFOGRAPHIC] | | Monday, February 04, 2013 11:17 AM | Samantha Murphy |
| It seems like there's a hot new startup in the limelight more often than not, but the cold truth is 90% of tech start ups fail.
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| Ads Made Up 30% of Super Bowl Tweets [INFOGRAPHIC] | | Monday, February 04, 2013 10:47 AM | Lauren Indvik |
| Of the 20.9 million Super Bowl-related tweets sent during the game Sunday evening, nearly 30% were about the ads, according to digital consulting agency Whispr Group. A good ad didn't necessarily mean more tweets. GoDaddy's ad, in which model Bar Refaeli makes out, rather grotesquely, with an overweight "nerd," netted 290,000 reactions on Twitter — 126,000 more than the runner-up, Budweiser.
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| Twitter Mentioned in Half of Super Bowl Commercials | | Monday, February 04, 2013 10:47 AM | Seth Fiegerman |
| The big winner of the Super Bowl may have been Twitter. Not only was this the most tweeted Super Bowl ever with more than 24 million tweets about the game, but Twitter as a company was also mentioned in far more ads than any of its social media competitors. Twitter was mentioned in about half of the 52 national commercials that aired between kickoff and the final seconds of the game, according to a tally by Matt McGee at MarketingLand.
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| Coke's Online Super Bowl Campaign Had Mixed Results | | Monday, February 04, 2013 10:21 AM | Seth Fiegerman |
| For the second year in a row, Coca Cola tried an ambitious plan to run a Super Bowl marketing campaign on TV and online during the game simultaneously, but it looks like Coke's success this year was mixed compared to 2012.
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| Good Advertising Makes a Comeback at the Super Bowl | | Monday, February 04, 2013 9:50 AM | Todd Wasserman |
| For a stretch there, it looked like the Super Bowl had jumped the shark. This was during that 35-minute power outage when the world uttered a collective WTF? As commentators tried to fill dead air, the social media chatter became the focus of attention. Oreo won the night with an apropos tweet connecting the incident to its brand: Power out? No problem.
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| Bud's 'Brotherhood' Super Bowl Ad Is No. 3 Most-Shared of All Time | | Monday, February 04, 2013 9:13 AM | Todd Wasserman |
| Budweiser's poignant "Brotherhood" ad, which features a man raising a baby Clydesdale and then reuniting with him a few years later, is now the No. 3 most-shared Super Bowl ad of all time, according to Unruly. On Monday morning, the ad had more than 1.5 million shares, the vast majority of which came from Facebook. That puts it behind No. 1 on the list, Volkswagen's 2011 Super Bowl ad "The Force," with 5.5 million shares.
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