| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Discounting iPhone Apps Increases Revenue by 159% | | 1:49:13 AM | Camille Bautista |
| Dropping prices on iPhone and iPad apps drastically improves revenue and download volumes, according to one study. Developers can gain a revenue increase of 159% in a week with price changes on iPhone apps, mobile app analytics firm Distimo reports. Price cuts have a greater effect on iPhone software, with average downloads growing by 1665% in a five-day span.
|
| Super Bowl 2013 Commercials: Watch Them All Here | | Sunday, February 03, 2013 10:50 PM | Neha Prakash |
| We all know the commercials are the best part of the Super Bowl (OK, maybe not all of us know that), but they are often the most neglected of the game experience. After all, commercials were simply built into television as perfect little pitstops for us to refill on snacks and have bathroom breaks.
|
| BlackBerry's Super Bowl Ad Shows All the Things the Z10 Can't Do | | Sunday, February 03, 2013 9:14 PM | Todd Wasserman |
| The BlackBerry Z10 does so much that BlackBerry gave up trying to explain it all and instead released an ad showing fanciful things it can't do. That's the premise of the brand's first-ever Super Bowl ad, which just ran in the third quarter of the game. The ad, from London's AMV BBDO. The spot is designed to confuse the viewer at first by showing a guy using the phone to set himself aflame and then put himself out.
|
| Coke Super Bowl Game Is More Fail Than Win | | Sunday, February 03, 2013 8:36 PM | Lance Ulanoff |
| Coca Cola had big plans for Super Bowl XLVII. Not only would it run an entertaining ad during the big game, but it would also launch a concurrent online competition, tied to the ad. It was supposed to fun and innovative. Instead, the online portion failed as soon as Coke ran its first in-game Super Bowl TV ad. In the ad, three teams — bus-driving Vegas Show Girls, Mad Max types and cowboys— all compete to reach a giant Coke bottle first.
|
| Oreo Super Bowl Spot Attracts Thousands of Instagram Followers | | Sunday, February 03, 2013 8:25 PM | Lauren Indvik |
| A 3-second call-to-action at the end of Oreo's Super Bowl commercial, which debuted during the game Sunday, has increased Oreo's Instagram following by tens of thousands. "Something we can all disagree on: Choose your side on Instagram @Oreo," the final frame read. Oreo began promoting its Instagram account on Facebook beginning Thursday. Before the commercial aired, Oreo had around 2,200 followers, a company spokesperson told Mashable.
|
| Live Blog: Super Bowl Ads | | Sunday, February 03, 2013 5:27 PM | Todd Wasserman |
| There's a lot at stake as gladiators go head to head to win the hearts of fans across the USA. No, we're not talking about the action on the field, we're talking about the Super Bowl ads. Actually, we're talking about the ads right now, and you're invited.
|
| Job Recruiters Lack Mobile Edge, Study Says | | Sunday, February 03, 2013 12:52 PM | Erica Swallow |
| With smartphone adoption rates on the rise, it seems like it's possible to do almost anything from the comfort of your cellphone — why should applying for a job be any different? For applicants, it wouldn't be such a hassle, really, if job recruiters would get on board with the idea.
|
| 'Allure' Magazine Still Thriving in the Age of YouTube | | Sunday, February 03, 2013 12:21 PM | Lauren Indvik |
| The magazine industry had little to celebrate at the close of 2012, with ad pages down 8.2% across the industry, according to figures published by the Publishers Information Bureau. But Linda Wells, founding editor of Allure magazine, and Agnes Chapski, its publisher, did. The Conde Nast-owned title finished the year with ad pages up 12.7% from the same quarter last year.
|
| |  |  | | | TOP STORIES TODAY TOP TOPICS | |
ليست هناك تعليقات:
إرسال تعليق