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| Durex App Promises Discreet Condom Delivery on Demand | | Friday, February 01, 2013 11:08 PM | Emily Banks |
| "Ever noticed you never seem to have a condom when you need one?" asks a new app from Durex that promises to save you from those awkward situations. The SOS Condoms iOS app claims to provide discreet delivery of the protection you're looking for.
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| Pizza Hut Super Bowl Ad Gives Quarterbacks a Shout-Out | | Friday, February 01, 2013 8:16 PM | Emily Banks |
| Ever wondered what exactly the "hut" a quarterback shouts at the center actually means? If you'll believe Pizza Hut's Super Bowl 2013 ad, it might be quarterbacks giving a shout-out to the restaurant. And in return, Pizza Hut salutes quarterbacks in this year's Super Bowl commercial. Check it out, above. Image courtesy of Pizza Hut, via YouTube.
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| The 10 Best Super Bowl Ads of All Time | | Friday, February 01, 2013 5:36 PM | Seth Fiegerman |
| Just like football teams need to bring their A-game on the field during the Super Bowl, advertisers need to bring their A-game for the commercial breaks — especially now, considering how costly the ads are this year. There have certainly been plenty of lousy ads over the years, but there have also been dozens and dozens of creative and entertaining commercials from brands big and small.
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| 'Star Trek' Mobile App Kicks Off Super Bowl Campaign | | Friday, February 01, 2013 5:35 PM | Christina Warren |
| Paramount's new Star Trek app for iOS and Android is now available. The app is going to play an important role in Paramount's Super Bowl ad for the film Star Trek Into Darkness. At CES 2013, Paramount and Qualcomm showed off the app, which uses context-aware technologies to bring specific information to users at specific times.
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| Mashable Google Hangout Takes Look at Super Bowl Ad Madness | | Friday, February 01, 2013 2:06 PM | Ryan Lytle |
| As the Baltimore Ravens and San Francisco 49ers prepare to battle at the Super Bowl, there is another competition taking place off the football field. Every year, millions of dollars are spent by brands to attract the attention of consumers 30-second ad spots at a time. One ad can change the fortunes of an organization for the better or for the worse.
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| Apple Overtakes Samsung as Top U.S. Mobile-Phone Vendor | | Friday, February 01, 2013 1:30 PM | Anita Li |
| Apple has become the leading U.S. mobile-phone vendor for the first time last quarter, securing a record 34% of market share, and knocking rival Samsung off the top spot. The Cupertino, Calif., company shipped 17.7 million phones during the fourth quarter, growing 4% annually, according to a new report by research firm Strategy Analytics.
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| Here's a Mysterious Image From BlackBerry's Super Bowl Ad | | Friday, February 01, 2013 11:51 AM | Todd Wasserman |
| Forget a teaser video, BlackBerry is going with a teaser image. The company, which just announced its intention to buy a Super Bowl ad last week, on Friday released the image above.
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| Hyundai's New Super Bowl Game Plan | | Friday, February 01, 2013 11:30 AM | Seth Fiegerman |
| Few brands are as committed to advertising during the Super Bowl as Hyundai, but the company's track record with its ads has been mixed. Hyundai has bought ad space during every Super Bowl game since 2008.
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| Bar Refaeli Makes Out With Nerdy Guy in GoDaddy Super Bowl Ad | | Friday, February 01, 2013 11:11 AM | Todd Wasserman |
| And the award for world's luckiest actor goes to...Jesse Heiman. Heiman, who as AdFreak points out "is not known for his movie star looks," noisily sucks face with Isreali supermodel Bar Refaeli in GoDaddy's latest Super Bowl ad. (The other dropped a week ago.) In the ad, Refaeli plays GoDaddy's sexy side while Heiman represents its smart side. Refaeli certainly earned her paycheck doing the ad.
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| Why Audi Chose a $4 Million Super Bowl Spot Over a Digital Campaign | | Friday, February 01, 2013 10:38 AM | Lauren Indvik |
| Audi has committed $4 million to air a 30-second commercial during the Super Bowl on Sunday — funds the auto manufacturer could have used to take over the front page of Yahoo for a week, to generate 100 million impressions on Hulu or to purchase any number of other high-profile digital ad placements.
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| Why Most Companies Won't Admit They Were Hacked | | Friday, February 01, 2013 10:29 AM | TechNewsDaily |
| The New York Times, which detailed a massive attack upon its computer systems on Jan. 31, is certainly not the first U.S. company to be hit by hackers apparently working for Chinese interests. Hundreds of Western companies, organizations and government agencies have been attacked by hackers from China over the past five years.
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| Watch Gildan's Edgy Super Bowl Ad | | Friday, February 01, 2013 9:51 AM | Todd Wasserman |
| A man wakes up with a handcuff on his wrist and lipstick smeared all over his face while a woman — clad in panties and a t-shirt — sleeps in the bed next to him in t-shirt maker Gildan Activewear's first Super Bowl ad. And the guy really wants his t-shirt back. That's the premise of the brand's first Super Bowl ad. What seems like a one-night stand may not go over well with conservatives.
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| HBO Shows Could Come to Apple TV This Year | | Friday, February 01, 2013 8:59 AM | Lauren Indvik |
| Apple TV owners may be able to access HBO shows on their set tops by mid-year. According to Bloomberg, Apple is in talks with Time Warner to make its HBO Go app, which already allows HBO subscribers to watch shows on their iPhone and iPad devices, available on Apple's Internet-connected TV console.
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