| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Topshop and Google Partner for Innovative Fashion Week Show | | Wednesday, February 13, 2013 8:43 PM | Lauren Indvik |
| Although an increasing number of designers are live streaming their Fashion Week shows online, only a very few offer anything beyond semi-blurry, front-camera views of models on a runway. Among those 'very few' is UK retailer Topshop, which is once again engineering a unique, multi-platform show experience for online viewers, this time in partnership with Google, for its London Fashion Week show at the Tate Modern on Sunday.
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| How Apple Stores Beat Disney Parks | | Wednesday, February 13, 2013 8:00 PM | Christina Warren |
| Which makes more money: Apple Stores or Disney Parks and Resorts? The answer may surprise you. Our friends and publishing partners at The Atlantic noted an interesting fact Wednesday: Apple's retail stores now get almost as many visitors as Disney's theme parks and resorts. In fact, in Q1 2013, Apple said that a record 121 million people visited its stores.
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| 1-800-Flowers Testing Credit Card-Free Mobile Payments | | Wednesday, February 13, 2013 5:48 PM | Todd Wasserman |
| Mobile shoppers this Valentine's Day may be pleasantly surprised that they can buy flowers for their beloved on their smartphones without having to enter credit card information. That is, if those shoppers are using apps from 1-800-Flowers. Since late last year, the company has been an exclusive partner with Expedite, a startup that attempts to take credit cards out of the mobile shopping equation.
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| Pair, the Social App for Couples, Adds Snapchat Feature | | Wednesday, February 13, 2013 5:23 PM | Seth Fiegerman |
| Tenthbit gained plenty of buzz when it launched Pair, an iPhone app that creates an ultra private social network just for couples or close friends, in March of last year. Since then, the Y Combinator-backed startup has rolled out the app to Android, acquired a competing UK company called Cupple and recently changed the name of its app to Couple.
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| Atari Founder's Steve Jobs Book Will Kickstart a Publishing Platform | | Wednesday, February 13, 2013 4:29 PM | Chris Taylor |
| In 1975, Nolan Bushnell was riding high. He'd just co-founded Atari and launched the world's first home video game, Pong. And then there was the oddball engineer he'd hired, Steve Wozniak, who'd brought his equally odd friend Steve Jobs to work with him for free. "Great," Bushnell thought.
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| Samsung May Not Be Done Attacking Apple in Advertising | | Wednesday, February 13, 2013 4:25 PM | Todd Wasserman |
| Samsung's 2-minute Super Bowl ad featuring Seth Rogen and Paul Rudd was notable for its lack of animus towards the brand's longtime foe, Apple. That, however, doesn't mean Samsung has buried the hatchet. As the company's CMO, Todd Pendleton (pictured), told Mashable, Samsung reserves the right to go after Apple again in the future. For the moment, though, the company is treading a kindler, gentler path.
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| Report: Time Warner in Talks to Sell Magazine Unit | | Wednesday, February 13, 2013 4:14 PM | Lauren Indvik |
| Time Warner may be in talks to sell off Time Inc. as revenues at the publishing unit's advertising and circulation revenues continue to decline. Citing three unnamed sources, Fortune (which is owned by Time Inc.), reports that a "serious buyer" is in talks to acquire the division, which is the nation's largest magazine publisher and accounts for a little more than 11% of Time Inc.'s $28.7 billion in annual sales.
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| Announcing a Live Chat With BungoBox Founder Tom Cannon | | Wednesday, February 13, 2013 2:47 PM | Scott Gerber |
| Streaming live on Mashable, BungoBox founder Tom Cannon will answer questions from readers at 3 p.m. EST (12 p.m. PST) Thursday, Feb. 14. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Tom will appear live via video chat broadcast on this site.
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| VW 'Ski Mask' Ad Appears Menacing, But Isn't | | Wednesday, February 13, 2013 11:26 AM | Todd Wasserman |
| This Volkswagen ad milks a simple premise to maximum effect. Basically, the story is: Guy walks into a store, forgets he has a ski mask on and freaks out everyone in the store. While the ad, from Deutsch, is entertaining, it also has a point: It promotes the new Volkswagen Convertible Beetle. Though it's a cold winter's day, the guy and his friends want to use the convertible as it's intended, even if that requires wearing ski masks.
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| Taco Bell Announces Doritos Cool Ranch Taco Via Twitter's Vine | | Wednesday, February 13, 2013 11:13 AM | Todd Wasserman |
| Taco Bell is heralding its new Cool Ranch Doritos Locos Tacos in a very 2013 way: With a Vine. The fast food chain on Wednesday released the following Vine to get the word out about the item, which will be available on March 7. It's out of the bag. Coming March 7th. #CoolRanchDLT vine.co/v/bvlaYggdIiU — TACO BELL (@TacoBell) February 13, 2013 The release follows the successful launch of Doritos Locos Tacos last year.
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| AOL Acquires Tech Product Review Site Gdgt | | Wednesday, February 13, 2013 9:43 AM | Seth Fiegerman |
| AOL has acquired gdgt, a popular tech blog that focuses on product reviews, for an undisclosed sum in a move that could expand the network's content offerings and shopping data.
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| Swimsuit Models Come to Life Via QR Codes in Lexus 'SI' Print Ad | | Wednesday, February 13, 2013 9:41 AM | Todd Wasserman |
| The oft-bashed QR code technology takes center stage in a Lexus print ad in Sports Illustrated's swimsuit edition this year. As the video above shows, if you line up your QR code-reader-equipped smartphone with the ad, the SI models start prancing around. The ad is the latest attempt to sex up the annual issue with digital bells and whistles.
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