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| Equala's App Plays Your Friends’ Favorite Songs | | Monday, March 11, 2013 11:30 PM | Veena Bissram |
| Name: EQuala One-Liner Pitch: EQuala is a music app that plays the songs your friends listen to. Why It's Taking Off: The free social music app lets you to create a customized station of the music your friends listen to and share your favorite tracks.
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| Report: LinkedIn Will Buy Pulse App for $50M to $100M | | Monday, March 11, 2013 5:31 PM | Seth Fiegerman |
| LinkedIn is close to acquiring Pulse, a popular news reading app, for as much as $100 million, according to a new report. Citing unnamed sources, AllThingsD reported that Pulse had been in acquisition talks with several big companies, including Yahoo and Microsoft, but that LinkedIn won out.
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| This Augmented Reality App Could Change the Way We Shop Online | | Monday, March 11, 2013 2:14 PM | Lauren Drell |
| AUSTIN — Have you ever been shopping for something like a couch or TV and just refused to bite the bullet because you didn't know if the item would fit or look right in your home? This is a common problem for ecommerce sites like eBay, Walmart and Amazon — the conversion rates on larger items is lower than, say, books or housewares because you can't "try them on" to ensure they're the one for you.
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| Togather Helps Authors Connect With Readers IRL | | Monday, March 11, 2013 2:08 PM | Seth Fiegerman |
| AUSTIN — After Andrew Kessler published his book Martian Summer, the story of the year he spent shadowing NASA's Phoenix Mars Lander mission, he was eager to do anything and everything to promote it. "I got a lot of non-specific advice to connect with 'my audience' and build 'my platform,' but everyone in the publishing industry tried to dissuade me from doing a book tour," he told Mashable.
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| Startup Uses Kinect to Bring Physical Therapy Home | | Monday, March 11, 2013 12:02 PM | Lauren Indvik |
| While pursuing an MBA at MIT in 2010, Tim Fu tore his ACL, an incident that led to surgery and six months of physical therapy. "It was a really tough process, especially at home, without the coaching of a physical therapist," Fu recalled to Mashable. From his frustration, the idea for a business was born.
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