| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| A Test Drive Takes a Sexy Turn in Renault's Prank Video | | We've already seen Pepsi punk a car dealer in a test drive scenario. Now it's time to turn the tables. In this ad for Renault, created by Unruly, a couple of guys take a Renault Clio for a spin. After a humdrum beginning, the salesman shows of a "va va voom" button, which initiates a tableau of a romantic scene between a couple (set against the Eiffel Tower, natch) and then, inevitably, some jiggly, lingerie-clad ladies.
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| Can T-Mobile Change Wireless in America? | | Wednesday, March 27, 2013 7:00 PM | Pete Pachal |
| T-Mobile wants to kill the wireless contract. I think I speak for everyone in America when I say, "Have at 'em, cowboy." The company's plan to change the way the U.S. wireless industry does business is bold — and it might even have a shot — but as the nation's fourth-largest carrier, it's got a big uphill battle on its hands.
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| Announcing a Live Chat With Disqus Founder Daniel Ha | | Wednesday, March 27, 2013 4:22 PM | Scott Gerber |
| Streaming live on Mashable, Disqus founder Daniel Ha will answer questions from readers at 3 p.m. ET (12 p.m. PT) Thursday, March 28. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Daniel will appear live via video chat broadcast on this site. Daniel Ha is the CEO and cofounder of Disqus.
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| 10 Interesting Google Glass Winners and Their Wacky Ideas | | Wednesday, March 27, 2013 4:17 PM | Seth Fiegerman |
| Last month, Google asked tech enthusiasts to submit ideas for what they would do with Google Glass with the hashtag #ifihadglass as part of a contest to pick out the first group of non-developers who can pre-order a pair of the augmented reality glasses. On Wednesday, Google notified each of the winners by replying to the winning submissions on Twitter and Google+ from the Project Glass account.
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| Carlsberg Ad Lampoons Apple Release Hype | | Wednesday, March 27, 2013 2:20 PM | Seth Fiegerman |
| As if there weren't enough anti-Apple ads from companies like Samsung and Google, now Carlsberg is getting in on the game too. The beer company released its first UK ad this week for Somersby cider, which pokes fun at all the fuss surrounding Apple product launches.
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| Facebook Opens News Feed to Targeted Brand Posts | | Wednesday, March 27, 2013 12:33 PM | Todd Wasserman |
| Facebook on Wednesday rolled out a new feature that lets brands target users for status updates that don't appear on their brand Pages. The intent is to let brands target a subset of customers without alienating other members of its customer base. For example, a sporting goods brand could run a post appealing to basketball fans.
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| 'Elle' Invites Readers to Shop Net-a-Porter On-Site | | Wednesday, March 27, 2013 12:01 PM | Lauren Indvik |
| Elle is closing the gap between inspiration and purchase, bringing to its site more than 1,200 products from luxury e-tailer Net-a-Porter as part of an advertising agreement between the two companies. The products are indexed in an online retail environment similar to one you'd find on Net-a-Porter itself.
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| Report: Twitter Ad Revenue to Hit Nearly $1 Billion Next Year | | Wednesday, March 27, 2013 11:16 AM | Seth Fiegerman |
| Twitter's global ad revenue is expected to hit nearly $1 billion in 2014, according to a new estimate from eMarketer. The researcher upped its estimates for Twitter's ad revenue this year and next based on greater-than-expected demand for Twitter's mobile ads.
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| Olive Garden Receipt Prompts Brandjacking Debate on Reddit | | Wednesday, March 27, 2013 10:53 AM | Todd Wasserman |
| A receipt from a customer at Olive Garden showing that a sympathetic manager had comped a meal went viral on Reddit and then prompted further discussion when a putative ad exec denounced it as fake. Early Wednesday morning, a Redditor named Tanek42 posted an image of the receipt. The explanation read: "My brother, wife, 3 year-old daughter and I went to Olive Garden after a recent house fire at my parents.
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| Brands Give Shout Out for Marriage Equality on Facebook | | Wednesday, March 27, 2013 9:35 AM | Todd Wasserman |
| Despite their earlier stated support for same-sex marriage, brands like Amazon, Google, Apple and Oreo have been conspicuously silent about the current Supreme Court debate on the issue. However, the following brands have circulated images on Facebook and Twitter voicing their support of marriage equality. Oreo, meanwhile, may have offered support with this cryptic tweet: #DeliciousPairings This one's just too easy.
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