الثلاثاء، 19 مارس 2013

Can Content Marketing Save Journalism?

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Mashable
Tuesday, March 19, 2013
TRENDING STORIES IN MEDIA
NovelsAmazon Launches Imprint for Literary Fiction
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New-york-times-ebookNewsroom Cutbacks Are Hurting Journalism, Study Shows
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Said-yavuzRIP Google Reader and Other Top Comments
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ALL STORIES IN MEDIA

Can Content Marketing Save Journalism?
Monday, March 18, 2013 5:07 PMSam Slaughter
The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?

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'Washington Post' to Go Behind Metered Paywall This Summer
Monday, March 18, 2013 3:41 PMLauren Indvik
Following the success of the New York Times' metered paywall (among others), the Washington Post announced Monday that it will begin charging for full digital access to its website and mobile apps. Come summer, readers will have to buy a subscription to the 135-year-old news publication if they want to read more than 20 articles per month online.

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Is Google Prepping a Newsstand for Android?
Monday, March 18, 2013 12:45 PMLauren Indvik
It looks like Google is planning to establish a section in its Google Play Store for newspapers and other subscription-based news providers, à la Apple's Newsstand.

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Amazon Launches Imprint for Literary Fiction
Monday, March 18, 2013 10:17 AMLauren Indvik
After launching imprints for lower brow (and frequently, better-selling) genres like fantasy and sci-fi, mysteries and thrillers, and romance, Amazon's Publishing Group is establishing a seventh imprint for literary fiction, called Little A. The publishing group produces and distributes books in both electronic and print formats, the latter through a partnership with Houghton Mifflin Harcourt.

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