| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| How to Convince People to Join Your Startup | | When you’re first getting your startup off the ground, finding and reeling in awesome team members can be one of your biggest challenges. Once you’ve found the right employees, how do you convince them to drop what they’re doing and join your company? There are a few key factors that matter most to early stage startup employees, and these are often the reasons that employees join startups in the first place.
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| Loveflutter Finds Your Match Using Google's Knowledge Graph | | Thursday, March 21, 2013 11:18 PM | Veena Bissram |
| Name: LoveflutterOne-Liner Pitch: Loveflutter is a new dating site that helps you find people who share the same interests. Why It's Taking Off: Powered by Google’s Knowledge Graph, Loveflutter matches people based on their interests, and uses Foursquare to suggest ideas for your first date. First dates can be fun and exciting, but let’s be honest – they can also be pretty awkward if you don’t have anything in common.
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| Tesco Uses Google Street View for Virtual Easter Egg Hunt | | Thursday, March 21, 2013 8:02 PM | Todd Wasserman |
| UK retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. Call it an Easter egg hunt for real Easter eggs. If you live in the UK you can claim a chocolate egg if you find three virtual eggs. If you find a golden egg, you're eligible to win a Samsung Galaxy Tab. If you live outside the area, though, you can still play.
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| CPX Interactive Founder Answers Questions via Live Chat | | Thursday, March 21, 2013 2:55 PM | Scott Gerber |
| Got a question for Michael? Use the chat feature above to get it answered live. Michael Seiman is the CEO and Chairman of CPX Interactive, a global digital advertising media company he co-founded while still a college student at Hofstra University in the early 2000s.
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| 8 Ways to Execute Your Brand’s Story Online | | Thursday, March 21, 2013 2:50 PM | Scott Steinberg |
| Help shoppers better identify with the ideas you represent, while generating lasting enthusiasm and empathy for your enterprise. These ideas will get you started.
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| SendGrid Fires Company Evangelist After Twitter Fracas | | Thursday, March 21, 2013 2:24 PM | Todd Wasserman |
| SendGrid, an email delivery firm, has fired its developer evangelist, Adria Richards, after she tweeted a photo of a developer at PyCon last weekend that resulted in that developer losing his job. The action prompted an ugly backlash on Twitter that included rape and death threats against Richards.
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| Startup Puts Artsy Spin on Your Facebook Profile Pic | | Thursday, March 21, 2013 2:07 PM | Neha Prakash |
| A new startup is turning Facebook into a showcase of personal expression. Selfless Portraits, created by Jeff Greenspan and Ivan Cash, gives strangers the opportunity to artistically recreate each other's profile pictures. In short, it's your chance to become a stranger's muse. The entire process is "extremely intimate," the creators tell Mashable. "It is asking people to do a lot of work, but it makes you very vulnerable," Greenspan says.
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| 60+ Tech Events in San Francisco, Boston, New York and Europe | | Thursday, March 21, 2013 11:33 AM | Zoe Fox |
| Mashable's Events Board is a great place to find the leading conferences in your industry — whether that's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward. Our picks include events in New York, Boston, San Francisco and the UK. If you don't find something that's a fit for you, you can check out more than 60 events on our complete listings.
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| Facebook Managing Editor to Depart | | Thursday, March 21, 2013 10:47 AM | Lauren Indvik |
| Dan Fletcher, Facebook's managing editor, has announced that he is planning to leave the company next month. Speaking to a gathering of students at faculty at Washington State University Wednesday evening, Fletcher said he is departing to pursue his own startup, according to two journalism students in attendance. "I'm leaving Facebook in the middle of April because I'm so excited about these other models," Fletcher said.
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| HTC CEO Said He'll Quit if the One Phone Fails, Report Says | | Thursday, March 21, 2013 10:45 AM | Todd Wasserman |
| HTC Chief Executive Peter Chou is so invested in the company's HTC One phone launch that he told executives that he'd step down if the phone fails, accordig to a report. Chou made the claim during a meeting late last year, according to The Wall Street Journal. The release date for the phone, which was supposed to be available around this time, has been pushed back because of component shortages.
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| App Invites Readers to 'Talk to Esquire,' Siri-Style | | Thursday, March 21, 2013 10:37 AM | Lauren Indvik |
| You've see them in print and on your iPad. Now you can talk to Esquire columnists — and they'll talk back. Esquire has released an app for iPhone and iPad devices that allows you to have an interactive, "conversation-style" experience with a handful of Esquire personalities, including fashion director Nick Sullivan, drinks correspondent David Wondrich and Cutler Salons owner Rodney Cutler.
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| Google Keep And Other News You Need to Know | | Thursday, March 21, 2013 9:34 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. Google announced Keep on Wednesday. It’s a cloud service to help you track what you’re thinking and doing — like Evernote. YouTube is now pulling in a billion monthly views.
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| Report: 70% of Consumers Trust Brand Recommendations From Friends | | Thursday, March 21, 2013 9:05 AM | Todd Wasserman |
| Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands.
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