| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| McDonald's Taps Startup Yappem to Spread Buzz About the Big Mac | | Saturday, March 09, 2013 8:45 PM | Todd Wasserman |
| AUSTIN — Startup Yappem has landed one of the world's biggest advertisers — McDonald's — for a campaign that aims to generate buzz for the Big Mac. Yappem employees handed out "Be Our Guest" cards that granted holders a free Big Mac at South by Southwest on Saturday. The recipients were encouraged to log onto Yappem — a social network that rewards users for discussing brands — and post about their experiences using the hashtag, #BigMac.
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| Careport Health Helps Patients Find Care After Leaving Hospital | | Saturday, March 09, 2013 7:17 PM | Seth Fiegerman |
| Just because you check out of a hospital doesn't mean you're done with care. Many patients require additional rehabilitation, treatment or housing after leaving the hospital, but struggle to make plans before being discharged. That's what Careport Health is trying to change.
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| 45 Digital Media Resources You May Have Missed | | Saturday, March 09, 2013 5:18 PM | Elisha Hartwig |
| This week has been one for the books. From the unveiling of Facebook's completely redesigned newsfeed to Paul Rand's 12-hour filibuster, it would be almost impossible to stay caught up with all of this week's news. On top of that, the South by Southwest conference in Austin got underway on Friday. If you're interested in staying current with the trending topics, you can check out the Mashable SXSW Trendspotter powered by Topsy.
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| Startup Light Aims to Give You a Digital Record of Your Life | | Saturday, March 09, 2013 2:27 PM | Todd Wasserman |
| AUSTIN — Paolo Schellino's father died when he was 18. Many years later, Schellino has imagined how great it would be if there was some sort of record beyond the odd photograph of his dad he could show his daughter.
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| Koozoo Lets You Explore The World Through Live Smartphone Videos | | Saturday, March 09, 2013 1:27 PM | Emily Price |
| AUSTIN — Ever wonder what it looks like right now across the globe? On vacation and want to know what it looks like outside back home? Meet Koozoo, a crowdsourced video app that displays smartphone videos from around the world. The San Francisco company launched its service in both San Francisco and Austin on February 28, and is a 2013 SXSW Accelerator finalist.
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| 6 Top Entries So Far: 'NowThis News' and Mashable's #6secondpitch Contest | | Saturday, March 09, 2013 10:41 AM | Todd Wasserman |
| AUSTIN, TEXAS — It's not easy to get a message across in 6 seconds. Even writing that sentence probably took about that length of time and it didn't really say much. So we at Mashable and partner NowThisNews are extremely appreciative of the wonderful Vines that startups have sent us in response to our #6SecondPitch contest at SXSWi this year.
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| You Will Be Googled | | Saturday, March 09, 2013 10:24 AM | Kevin Nakao |
| Chances are high that a recruiter or hiring manager will Google you online before offering you an interview or job. Search insiders tell me that non-celebrity people searches account for more than 10% of Google’s search volume.
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