The Strategy Behind the Viral Red Marriage Equality Campaign

Please click here if the email below is not displayed correctly.

Saturday, March 30, 2013
SOCIAL MEDIA TOP STORIES Buick Turns Pinterest Board Into Car Concept Judge Recommends Dismissal of Ceglia Facebook Ownership Lawsuit Facebook Partners With Goldbely to Gift Your Favorite Foods ALL STORIES SOCIAL MEDIA The Strategy Behind the Viral Red Marriage Equality Campaign Friday, March 29, 2013 12:44 PM Zoe Fox The Human Rights Campaign's Director of Marketing Anastasia Khoo didn't decide to change the organization's equality sign logo from blue to red on a whim. The team at the HRC, the largest lobby organization dedicated to fighting for LGBT rights, knew that the two cases the Supreme Court heard this week on marriage equality were major, that Monday and Tuesday were moments of historic significance.		TOP STORIES TODAY Luvocracy: Pinterest for People Who Actually Want to Buy Stuff How to Search for the Perfect GIF The Strategy Behind the Viral Red Marriage Equality Campaign Storify Launches VIP Service for Publishers Show Us Your Most Lyrical Photos TOP TOPICS Watercooler 259 followers Video 4,471 followers Viral Video 1,262 followers Business 43,197 followers Mobile 5,901 followers Trending 8,805 followers Lifestyle 504 followers Gadgets 9,130 followers Apps And Software 1,489 followers Social Media 82,446 followers
Manage Subscriptions   Login to Follow   Jobs   About Us   Advertise   Privacy Policy You are receiving this email because you subscribed to it from Mashable.com. Click here to unsubscribe to future Mashable Newsletters. We're sorry to see you go, though. © 2012 Mashable. All rights reserved. Reproduction without explicit permission is prohibited