| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Unnamed BlackBerry Partner Buys 1 Million BlackBerry 10 Smartphones | | An "established" partner of Canada's BlackBerry has placed an order for one million BlackBerry 10 smartphones, the company has announced. This is the "largest ever single purchase order" in the company's history, BlackBerry (formerly RIM) claims. BlackBerry has announced the first BlackBerry 10 smartphones — Z10 and Q10 — on January 30, 2013.
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| The Best Swag Bags From SXSW 2013 | | Wednesday, March 13, 2013 10:12 PM | Jeremy Cabalona |
| Everybody loves some good swag, and SXSW is the perfect place to score some cool goodies. We called for our readers who attended SXSW 2013 to take a photo of their favorite swag and send it to us using the hashtag #MashSXSW.
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| How Sharethrough Is Redefining Ads on the Web | | Wednesday, March 13, 2013 6:01 PM | Lauren Drell |
| AUSTIN — Native advertising is the big buzzword of 2013, and it's seeking to redefine the way consumers interact with ads on the web. And though just about everyone in advertising and media is talking about native ads, the concept can be hard to define and understand.
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| SXSWi 2013: A Great Show About Nothing | | Wednesday, March 13, 2013 5:42 PM | Lance Ulanoff |
| Jerry Seinfeld would have loved SXSWi 2013: It’s a show about nothing. This is not to say it’s without substance. Like Seinfeld’s classic show, which wove together three or more threads that usually intersected in hilarious ways, SXSWi weaves together thousands of threads that are all interesting, but not necessarily thematically cohesive. While most regard SXSWi as the coolest of all trade shows, it’s not as different as people think.
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| FTC: Just Use 'Ad:' in Sponsored Tweets and You'll Be Fine | | Wednesday, March 13, 2013 4:07 PM | Todd Wasserman |
| The Federal Trade Commission did something unusual on Tuesday: It prescribed a quick and dirty way for advertisers to disclose an ad message on Twitter. The solution? Put "Ad:" before a tweet and use just three characters out of the allotted 140. "They actually gave us an example," says Eric Goldman, a professor of law at Santa Clara University School of Law.
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| Twitter Loads Ad Center With More Data | | Wednesday, March 13, 2013 3:49 PM | Lauren Indvik |
| Twitter released an update to its Ads center Wednesday to help advertisers optimize live campaigns and get a more accurate measure of their reach. Here's what's new, per Christopher Golda, Twitter's product manager of revenue: 1. Improved campaign analytics. Previously, advertisers could only track engagement on Promoted Tweets they paid for. Now they can measure their earned reach as well.
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| 12 Brilliant Sketches Illustrate SXSW Keynotes | | Wednesday, March 13, 2013 3:32 PM | Lance Ulanoff |
| By day, Patrick Ashamalla is the Founder and Principal of Washington, D.C.-based digital interactive firm A Brand New Way. Put him inside a SXSW conference keynote, though, and he transforms into an info-artist, someone who can condense one hour of talk into a single page of sketch-filled notes that will blow your mind with their cleverness and info-density.
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| Announcing a Live Chat With Zaarly Founder Eric Koestner | | Wednesday, March 13, 2013 3:00 PM | Scott Gerber |
| Streaming live on Mashable, Zaarly founder Eric Koester will answer questions from readers at 3 p.m. ET (12 p.m. PT) Thursday, March 14. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Eric Koester will appear live via video chat broadcast on this site.
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| Ermahgerd! 'Sims 3 University Life' Trailer Mocks Your Favorite Memes | | Wednesday, March 13, 2013 2:45 PM | Todd Wasserman |
| The Overly Attached Girlfriend, Lazy Senior, College Freshman and the Ermagherd Girl get cameos in a trailer for EA's The Sims 3 University Life. The mentions, which begin 43 seconds in, augment in-game footage which is presented in deadpan fashion as a guide to college life. As Adweek mentions, the trailer has drawn a fairly positive reaction from Reddit commenters.
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| Gap's 'Lo-Fi' Approach to Digital Marketing | | Wednesday, March 13, 2013 2:10 PM | Lauren Drell |
| AUSTIN — Gap isn't a brand that you'd expect to see at SXSW, but it's making a splash during the music portion of the festival, partnering with Tumblr to bring Austin-goers tunes by Macklemore and Ryan Lewis, the Shout Out Louds and more.
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| 6 Questions With Prezi Co-Founder Peter Arvai | | Wednesday, March 13, 2013 11:32 AM | Lauren Drell |
| AUSTIN — Sick of PowerPoints? You might want to try Prezi, a spatial, mind-map inspired presentation format used by 75% of Fortune 500 companies. The company was founded by Peter Arvai, Peter Halácsy and Adam Somlai-Fischer. The latter two were working on a "zooming presentation" concept in 2008, and Arvai met with them to talk shop.
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| Google Gives Eric Schmidt a $6 Million Cash Bonus | | Wednesday, March 13, 2013 10:28 AM | Seth Fiegerman |
| It's good to be Eric Schmidt. The Google executive chairman and former CEO has been traveling around the world for Google events and diplomatic missions, occasionally trash-talking competitors (politely, of course) and dancing Gangnam Style. Now he's about to get a nice annual bonus for his work at Google. Google revealed in an SEC filing late Tuesday that Schmidt will receive a $6 million cash bonus on Friday for 2012.
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