| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Meet Old Spice's Newest Spokesman: Mr. Wolfdog | | Sunday, March 10, 2013 11:35 PM | Lauren Indvik |
| Old Spice is looking to appeal to men's wilder side — and the company is using a wolf to do it. So to speak. To market its Wild body fragrance collection, the P&G-owned brand has developed a character, Mr. Wolfdog, and appointed him Director of Marketing for Old Spice. Mr. Wolfdog speaks through a "patent-pending" electronic voice collar that translates Wolfdog communication into English, according to P&G.
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| Why 'Hater' App's Founder Wanted a Negative Alternative to Social Media | | Sunday, March 10, 2013 3:32 PM | Seth Fiegerman |
| Social networks like Facebook and Instagram are intended to help users share their lives, but Jake Banks believes the language of "likes" used on these services forces us to be overly positive and restricts our ability to be ourselves. That's why he decided to develop an alternative social networking app called Hater, which is intended for sharing all the things you don't like.
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| Not It Labs Turns Family and Office Chores Into a Game | | Sunday, March 10, 2013 2:34 PM | Seth Fiegerman |
| There's not much fun about doing chores for work or home, but one startup hopes to gamify the experience with a new smartphone app. Not It Labs, a startup out of Birmingham, announced at SXSW this week it plans to release an iPhone app for delegating real-world tasks through an online game that is modeled after Tag.
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| Can Facebook Put Video Ads in News Feed Without Angering Users? | | Sunday, March 10, 2013 2:18 PM | Seth Fiegerman |
| Facebook video ads are coming to your News Feed — it's just a matter of when. AdAge reported in mid-December that Facebook was planning to introduce a new ad product "by April at the latest" that would let marketers target video ads in users' News Feeds on desktop and mobile devices. According to that report, the ads would max out at 15 seconds and start playing automatically in the feed.
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| Syfy Channel Opens Pop-Up Hotel at SXSW | | Sunday, March 10, 2013 11:23 AM | Todd Wasserman |
| AUSTIN — As attendees know, hotel space at South by Southwest is scarce. For some, even spending a night in a shipping container may be preferable to staying somewhere miles away. Syfy is testing that theory with a pop-up hotel on San Jacinto and 4th Street designed to address the hotel-room shortage in town. However, the idea is really more of a marketing stunt than an actual solution to limited sleeping quarters.
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| 7 Pinterest Boards to Follow for Your Career | | Sunday, March 10, 2013 10:18 AM | Brie Weiler Reynolds |
| Brie Weiler Reynolds is the content and social media director at FlexJobs, the award-winning site for telecommuting and flexible job listings, and a former career advisor. At FlexJobs, Brie offers job seekers career and work-life balance advice through the FlexJobs Blog and social media, including Pinterest. Is it possible to get anything but hours of casual fun out of the popular pinboard site, Pinterest? As it turns out, yes.
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