| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| 'Financial Times' Relaunches Web App With 'Live' and 'Morning' Editions | | Although online readers sometimes complain that printed news is yesterday's news, there's something nice about the holistic view a daily paper casts on the last 24 hours of events — a view Financial Times readers say they want alongside the live-updating experience offered by the FT.com and its apps for mobile and tablet devices. Come Wednesday, that's exactly what readers of the FT's web app will get.
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| March Madness Breaks Streaming Records | | Tuesday, April 02, 2013 11:23 PM | Sam Laird |
| Impressive stats from March Madness confirm online streaming as the future of live sports -- but they come with a curious twist.
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| Incredibly Immersive Online Game Comes From ... Perrier? | | Tuesday, April 02, 2013 4:30 PM | Samantha Murphy |
| Sparkling water company Perrier has put together an elaborate marketing campaign that puts you inside a wild online fantasy world, allowing you to fill the shoes of tipsy partygoers and elite socialites.
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| YouTube's 20 Most-Shared Ads in March | | Tuesday, April 02, 2013 3:59 PM | Matt Petronzio |
| It isn't easy for brands to duplicate the Super Bowl's advertising success in February, but with YouTube, they continued to revolutionize the ad industry with funny, action-packed and heartwarming video spots. March's most-shared ads comprised a diverse lot. Pepsi's ad of NASCAR driver Jeff Gordon taking an unsuspecting car salesman for a wild ride topped the chart with 2.4 million shares.
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| 'Draw Something' Head Leaves Zynga 1 Year After Selling Company | | Tuesday, April 02, 2013 2:13 PM | Seth Fiegerman |
| Zynga is parting ways with another big name employee. Dan Porter, the man who founded OMGPOP, the gaming company behind the popular Pictionary-style game Draw Something, is leaving Zynga one year after it bought his company for $180 million. Porter's departure was first reported by BetaBeat and has since been confirmed to Mashable by Zynga.
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| Instagram and Vine Shake Up News Industry | | Tuesday, April 02, 2013 1:11 PM | TechNewsDaily |
| News as we know it is poised to change, and it's in the hands of smartphone users. On March 31, the New York Times ran a photo of New York Yankees third baseman Alex Rodriguez taken by sports photographer Nick Laham — on his iPhone and edited in Instagram. That was not the first time an Instagram-edited photo has been printed by a news outlet, but it was one of the most visible to date.
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| Western Union Mulls Using Bitcoin | | Tuesday, April 02, 2013 12:31 PM | Todd Wasserman |
| Western Union, a 162-year-old firm that made its name by offering telegraphs, is considering embracing the digital age by accepting Bitcoin and other types of digital payment methods, according to a report. The Wall Street Journal reports that the company is interested in getting a slice of online transactions like gaming and telephony.
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| 10 Job Skills Startups Will Kill For | | Tuesday, April 02, 2013 12:12 PM | Scott Gerber |
| Which skill sets are in high demand at a startup near you? Check out what these 10 entrepreneurs had to say.
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| Study: More Young Adults Tuning Out Terrestrial Radio While Driving | | Tuesday, April 02, 2013 11:53 AM | Lauren Indvik |
| Turn on and tune out: More young people (ages 13 to 35) are listening to Internet radio in their cars, despite the broad and ready availability of AM/FM radio. According to a study released Tuesday by the NPD Group, that demographics spends 23% of weekly music listening time using online streaming radio services like Pandora and Spotify, up 17% from just a year ago.
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| Sheryl Sandberg May Testify in Antitrust Case | | Tuesday, April 02, 2013 10:24 AM | Seth Fiegerman |
| Sheryl Sandberg is scheduled to give testimony in an antitrust case against several big tech companies, including Google, her former employer.
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| China on Apple's Apology: 'Better Late Than Never' | | Tuesday, April 02, 2013 10:23 AM | Pete Pachal |
| Apple CEO Tim Cook's apology to Chinese customers over the company's warranty policy has gotten a seal of approval from China's state-run media. Two of China's largest newspapers, the Communist party-run People's Daily and its sister tabloid, the Global Times, both offered words of praise for Cook's statement that posted on Apple's Chinese website April 1.
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| 'New York Times' Ad Shows Paper on Day You Were Born | | Tuesday, April 02, 2013 10:16 AM | Lauren Indvik |
| Add this to the list of clever display ads: Life insurance company Prudential is staging a front-page takeover of the NYTimes.com Tuesday. The takeover includes a large interactive unit above the fold that asks you to enter your birth date to see the front page of the Times on the day you were born. To execute the ad, the Times developed an API with an index of 139 years of front pages, from 1863 to 2002, a spokesperson said.
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| Amazon Hires Former Windows Phone Exec to Work on 'Something Secret' | | Tuesday, April 02, 2013 9:28 AM | Todd Wasserman |
| Amazon has hired Charlie Kindel, the former general manager for Microsoft's Windows Phone to work on "something secret." Kindel, whose name prompted suspicions that he may have been trying to pull off an April Fool's hoax, wrote on his LinkedIn profile that he's working on "something wonderful" at Amazon.
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