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| Kmart Ad Is 'Ship-Your-Pants' Funny | | Friday, April 12, 2013 4:09 PM | Todd Wasserman |
| There's not much to this Kmart ad except for 11 instances in which the word "ship" sounds like another word. Yet Kmart and ad agency DraftFCB Chicago get maximum mileage out of the scenario, adding instances in which customers "ship" their drawers, their nighties and, of course, their beds. Best of all, you get the pitch: Kmart lets you ship stuff right from its store.
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| Ray Bradbury, Finally Coming to an E-Reader Near You | | Friday, April 12, 2013 2:25 PM | Lauren Indvik |
| During his lifetime, Ray Bradbury fought against the digization of his books, only agreeing in late 2011 to publish one novel — Fahrenheit 451 — in e-book form at the insistence of publisher Simon & Schuster. Since Bradbury's death last June, though, a handful of his stories have appeared in e-book stores, and now 16 backlist titles will be released as e-books this month.
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| MIT's Luminoso Claims It's Cracked the Code on Text Mining | | Friday, April 12, 2013 12:40 PM | Todd Wasserman |
| A lawn care company recently discovered that people in New England were talking about their product, but mostly in relation to deals and rebates. Meanwhile, customers in Colorado seemed to be obsessed with how the brand's products killed bugs. Such insights were gleaned using technology from Luminoso, a startup hatched from MIT's Media Lab that is officially launching this month.
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| James Van Der Beek Spoofs 'The Bachelorette' for HTC One | | Friday, April 12, 2013 11:36 AM | Todd Wasserman |
| It's a familiar scenario: A young woman is torn between several suitors all under the glare of millions of viewers. Except this time the suitors are actually phones and there aren't millions of viewers — yet, at least. HTC launched its much-awaited One phone on Friday with this Funny or Die-created witty send-up of The Bachelorette featuring Dawson's Creek alum James Van Der Beek.
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| These Startups Are Betting Everything on Bitcoin | | Friday, April 12, 2013 10:06 AM | Seth Fiegerman |
| If Bitcoin really is the future, these startups could one day turn into billion-dollar companies, but if not, their founders risk losing nearly everything.
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| Ken Block Gives GoPro Cameras a Romp Through Russia | | Friday, April 12, 2013 9:40 AM | Todd Wasserman |
| Ken Block, the viral video superstar driver, usually creates videos for DC Shoes, the company co-founded in 1993, but this time he's helping out another hugely successful viral brand, GoPro cameras. In this snowy ride through Russia, Block as he speeds through a ski slope in a mission to "take out as many cameras as he can!" according to GoPro's YouTube page.
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