| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| Microsoft, BlackBerry Drive Big Increase in Magazine Spending | | Sunday, April 14, 2013 11:03 PM | Lauren Indvik |
| Overall ad spending on magazines may have been down 5% in the first quarter of this year, but one sector dramatically (and surprisingly) upped its investment in the medium: the technology industry. Technology companies increased their spending on magazines by 21.6% from Q1 2012, according to data released this week by the Publishers Information Bureau.
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| 'Teen Vogue,' 'Essence' Magazines Add Online Shopping Carts | | Sunday, April 14, 2013 11:34 AM | Lauren Indvik |
| Add two more to the growing roster of magazines integrating e-commerce capabilities onto their sites: Time Inc.'s Essence magazine and Conde Nast's Teen Vogue. At Essence.com, a new "Beauty Matchmaker" tool helps women find foundations, lipsticks and shadows that compliment their individual skin tones and color preferences. Women will be presented with a multitude of options from different retailers, including Sephora and Drugstore.com.
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