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| 'Pineapple Express 2' Trailer Is April Fools' Day Prank — With a Twist | | While some companies took advantage of April Fools' Day to troll people for laughs, Sony saw it as marketing opportunity for its upcoming film, This is the End A promo for the apocalyptic comedy, starring Seth Rogen, James Franco, Jay Baruchel and Jonah Hill as on-screen versions of themselves, is disguised as a trailer for Pineapple Express 2 — the supposed sequel to popular 2008 stoner movie, Pineapple Express.
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| Why B2B Marketers Are Busting the Company Budget | | Monday, April 01, 2013 7:33 PM | Elisha Hartwig |
| With so many concerns about the current economic climate, allocating resources and planning a budget have become increasingly important. Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets.
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| Tim Cook Apologizes to Chinese Customers for Apple Warranties | | Monday, April 01, 2013 5:00 PM | Pete Pachal |
| If it wasn't obvious that China is Apple's fastest-growing and potentially most important market, it is now. CEO Tim Cook has issued a public apology to its Chinese customers over the company's warranty policy. The issue was how Apple warranties work in China vs. the rest of the world, and how consistent they were.
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| The Ultimate Roundup of 2013's Biggest April Fools' Day Pranks | | Monday, April 01, 2013 4:39 PM | Neha Prakash |
| April 1st is an odd day for us all. Half of the world's population spend the day cowering in fear of being fooled, the other half spend the day scheming. No one is safe, nothing is sacred. And really, you should be wary of all news that is announced on this day (and March 31st and maybe even April 2nd — actually, just always be wary).
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| YouTube Co-Founder Announces New Video-Creation Website | | Monday, April 01, 2013 2:07 PM | Seth Fiegerman |
| YouTube may soon have a little more competition in the online video space, and it comes from two of the company's founders. Chad Hurley, one of YouTube's three co-founders, unveiled a new website on Monday called MixBit that promises to give users a new way to share and create videos. The website isn't live yet, but users can sign up to be invited when it officially launches.
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| 7 Kickstarter Gaming Sensations: Where Are They Now? | | Monday, April 01, 2013 10:11 AM | Lauren Hockenson |
| If you’ve crowdfunded anything before, chances are you’ve faced the Kickstarter catch-22: When a campaign earns enough hype (and consequently, a ton of backers), there’s inevitably a lengthy wait ahead of you. SEE ALSO: 10 Best Strategy Games for Android For the gaming world, that wait can be extra painful, especially when concept art and ideas are in such abundance that the game seems just out of reach.
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| Tesla Turns First Profit | | Monday, April 01, 2013 10:02 AM | Seth Fiegerman |
| It only took a decade, but Tesla is finally profitable. Tesla announced late Sunday that it achieved profitability in the first quarter of 2013 for the first time in its history after posting better than expected sales of the Model S sedan. The company sold more than 4,750 of the cars, compared to a previous estimate that it would sell 4,500.
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| Job Hunting? 160+ Openings at Sony, 'Time Out New York' and More | | Monday, April 01, 2013 8:59 AM | Elisha Hartwig |
| Whether you're unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies.
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