| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| The Only Place Atari and Circuit City Are Model Companies | | There’s a formula to the typical business book: look at some successful companies, analyze them, make some true generalizations of those companies, and then advise others to do the same. The trouble is, this is basically useless.
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| Kareer.me Helps Recruiters Find Talent Before They Need It | | Wednesday, April 03, 2013 11:03 PM | Dani Fankhauser |
| The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Kareer.me One-Liner Pitch: It's a discovery network for finding awesome employers — LinkedIn meets StumbleUpon. Why It's Taking Off: Company culture attracts the best applicants, and recruiters need a better way to show it off.
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| Zynga Launches Online Gambling in the UK | | Wednesday, April 03, 2013 5:16 PM | Todd Wasserman |
| Zynga on Wednesday began testing the waters for Internet gambling with the UK-only introduction of ZyngaPlusPoker and ZyngaPlusCasino. The downloadable and web-based versions of Zynga’s real money games for play in the UK is the prelude to the introduction of Facebook- and mobile-based versions of the games, Barry Cottle, Zynga's chief revenue officer and EVP, wrote on the company's blog on Tuesday.
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| TV Advertising Still Dominant, Still Growing | | Wednesday, April 03, 2013 4:19 PM | Lauren Indvik |
| Though the print and radio industries have both suffered from the rising popularity of online advertising, one industry remains immune: television. U.S. advertisers are expected to increase their spending on TV this year by nearly $2 billion to $66.35 billion, according to forecasts from eMarketer. By 2017, that number is expected to reach $75 billion, an increase of 14% over five years.
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| Twitter Shuffles Marketing Execs After Bluefin Acquisition | | Wednesday, April 03, 2013 1:08 PM | Todd Wasserman |
| In a bit of a post-merger shakeup, Tom Thai, the former VP of marketing at Bluefin Labs, has replaced Shane Steele, Twitter's director of sales marketing. Steele's last day at Twitter was about six weeks ago, which she announced with the following tweet: After two amazing years at Twitter, I'm leaving to begin a new chapter.
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| 'Angry Birds' Company Rovio Doubles Annual Revenue to $200 Million | | Wednesday, April 03, 2013 10:37 AM | Lauren Indvik |
| Rovio, the Finnish company behind the popular Angry Birds franchise, had a good year. Thanks to healthy growth in game and consumer product sales, revenue more than doubled between 2011 and 2012, clocking in at €152.2 million (about $195.2 million) from €75.6 million, according to an earnings statement released Wednesday. Net profit after tax grew more narrowly however, up 36% to €55.5 million ($71.2 million) from €35.4 million in 2011.
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| Twitter, Weather Channel Ink Deal to Create Custom Content | | Wednesday, April 03, 2013 10:22 AM | Todd Wasserman |
| When the weather becomes a hot topic on Twitter, the Weather Channel will try to seize the moment with some custom content thanks to a new deal with Twitter. The agreement, which is similar to Twitter's deal last year with ESPN, will include video clips of local forecasts, user-generated content and coverage related to major weather events, according to AllThingsD.
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| New iPhone Production to Begin in Q2 and Other News You Need to Know | | Wednesday, April 03, 2013 9:25 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. Apple is starting production on the next iPhone in Q2 2013, according to Wall Street Journal's sources. The FTC announced winners for its Robocall Challenge Tuesday.
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