TRENDING STORIES IN BUSINESS & MARKETING | | | | ALL STORIES IN BUSINESS & MARKETING | |
'The Guardian' Is Finally Moving to 'Guardian.com' | | The Guardian's international editions are proliferating, but before the newspaper launches an online edition in Australia later this year, it's uniting all of its websites under a single domain, theguardian.com. Currently, The Guardian operates three websites. The primary one is guardian.co.uk. It has a second URL for its U.S. operation, guardiannews.com, which redirects to guardian.co.uk on section and article pages.
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Apple Ad: iPhone is Most-Used Phone for Listening to Music | Thursday, May 23, 2013 10:37 PM | Todd Wasserman |
| Samsung may sell more smartphones, but a new Apple ad claims that more people listen to music on their iPhones than any other phone. The 60-second ad, which broke Thursday night, is a bit of a stylistic departure for the brand. The music is downbeat — even somber — the visuals are grainy, even a bit gritty. Images show people grooving to music on their iPhones while practicing their dance moves, studying and even coming out of the shower.
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Google Plans First Expansion of Same-Day Delivery Service | Thursday, May 23, 2013 4:04 PM | Seth Fiegerman |
| Two months ago, Google entered the same-day delivery business with a pilot program for a service called Google Shopping Express, which many billed as an attempt to compete with the likes of eBay Now and Amazon Prime. Now, Google plans to expand availability of its service for the first time since launch.
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30 Overused Buzzwords in Digital Marketing | Thursday, May 23, 2013 2:48 PM | Bob Al-Greene |
| We've all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what's going on. Over the past 30 days, we've led you through the buzzword lexicon — highlighting the most confusing jargon in the digital marketing dictionary.
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Steve Jobs Emails Show How to Win a Hard-Nosed Negotiation | Thursday, May 23, 2013 1:09 PM | Quartz |
| The U.S. government’s price-fixing lawsuit against Apple goes to trial next month in New York. Ahead of its court date, the U.S. released emails that purport to show Apple was the “ringleader” in a scheme to set artificially high ebook prices with some of the largest American publishers, which have already settled the case.
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Kmart's Latest Ad Will Make You Laugh Your Gas Off | Thursday, May 23, 2013 12:16 PM | Seth Fiegerman |
| Kmart is on a roll with its ads. The discount chain is promoting a deal on gas with a funny new video called Big Gas Savings. If you don't realize the joke already, just say "big gas" out lout a couple times — and you'll get it.
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Can This 'Bike Sherpa' Get More PTAT on Facebook? | Thursday, May 23, 2013 11:18 AM | Todd Wasserman |
| Robert Reimann watched the second plane hit the South Tower of the World Trade Center on Sept. 11, 2001 and then observed as his office nearby destroyed as the towers fell. Then he did something few Americans considered at the time: He took a bike tour across Iran. "I wanted to see a Muslim country and see what people in that part of the world were actually thinking vs.
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Mailbox Comes to iPad | Thursday, May 23, 2013 9:05 AM | Seth Fiegerman |
| Mailbox, the much-hyped email app for iPhone, is now available for iPad.
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