TRENDING STORIES IN BUSINESS & MARKETING | | | | ALL STORIES IN BUSINESS & MARKETING | |
Meet the Kickstarter for XXX Projects: Offbeatr | | A Kickstarter for the XXX world? Meet Offbeatr, the crowdfunding platform for all things adult. It's sort of like a Kickstarter for porn — a place to brainstorm and then create all your kinky ideas. And, if they're popular enough, get them bankrolled. Last week the site announced they've funded over $280,000 for pornographic projects since their launch about nine months ago.
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Caught in an Elevator With the CEO? 3 Conversation Starters | Monday, May 13, 2013 10:59 PM | The Daily Muse |
| It’s Thursday morning, you’re in the elevator, and the CEO skates between closing doors to join you for a 30-floor ride. You consider commenting on the unseasonably balmy weather, but inquire about her watch instead. You then exchange a series of jokes and, in perfect unison, toss your heads back in laughter. At the 25th floor, she insists that you join her in the company lounge for a bite to eat—she’d like to get to know you better.
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Twitter Acquires Data Analysis Startup Lucky Sort | Monday, May 13, 2013 5:13 PM | Seth Fiegerman |
| Twitter has acquired Lucky Sort, a startup that specializes in data visualization, the two companies announced Monday. The terms of the deal were not disclosed. Lucky Sort was founded two years ago and launched its first product called TopicWatch last February. TopicWatch let users analyze real-time trends on social media (including Twitter) as well as from other news sources.
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Bloomberg Editor-in-Chief Apologizes for Customer Data Access | Monday, May 13, 2013 2:02 PM | Lauren Indvik |
| Bloomberg LP continues to face backlash following last week's revelation that Bloomberg journalists were able to access information about subscriber activity on terminals, Bloomberg's $20,000-per-year financial news and data delivery system. Matthew Winkler, editor-in-chief of Bloomberg's 2,300-person global news operation, issued an apology on Bloomberg View Monday.
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Is Native Advertising Just Another Term for 'Good Advertising'? | Monday, May 13, 2013 10:51 AM | Todd Wasserman |
| The online ad industry is going native. Consumers' migration to mobile has prompted a do-over in which the dreaded banner ad is being kicked to the curb in favor of messaging that behaves much as other content does. For instance, this BuzzFeed post entitled "15 Reasons Why Cats Are the Most Fearless Creatures" looks just like any other story on the site, but it's actually an ad for retailer Target.
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8 Things VCs Think About When Valuing Your Startup | Monday, May 13, 2013 10:02 AM | Dani Fankhauser |
| Before you take money from a venture capital firm, you'll agree to a valuation — how much your startup is worth. That valuation will also affect how much of your company you own. Optimizing for a higher valuation can sometimes mean owning less of your company, so strategies for each founder can vary widely. How a valuation is determined, investors say, is more an art than a science.
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Advice for Clueless Brands on Social Media | Monday, May 13, 2013 10:00 AM | Bob Garfield |
| Dear Bob & Doug: I’m the CEO of a youth fashion chain aimed at elite teens who think our clothes are the cost of admission to the non-loser tables in the cafeteria. Obviously, we don’t want a bunch of tubby dorkwads in our clothes, because their inferiority rubs off on the brand. I’ve been saying this for years, but now I mention something about us not selling to fat chicks, because, duh, and suddenly I’m the Mr.
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Job Hunting? 190+ Openings in Digital Marketing, Design and More | Monday, May 13, 2013 8:59 AM | Elisha Hartwig |
| Whether you're unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies.
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5 Lessons From Business Deals You Passed Up | Monday, May 13, 2013 7:53 AM | Eric Grafstrom |
| Ever wonder if a deal is right for your company? Check out these tips to help you decide what deals you should do and what deals you shouldn't do.
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