| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Windows 8 Releases Kooky Ads in Asia — But in What Language? | | Saturday, May 11, 2013 6:59 PM | Anita Li |
| Microsoft released a series of off-the-wall ads in Asia that promote its Windows 8 operating system using kooky visual analogies. "Beautiful and Fast," above, shows three bare-faced women racing to apply a full face of makeup in 10 seconds. The final woman, apparently representing Windows 8's attractive and efficient interface, succeeds.
|
| 15 Digital Media Resources You May Have Missed | | Saturday, May 11, 2013 12:02 PM | Elisha Hartwig |
| With graduation and Mother's Day quickly approaching, it would be easy to miss out on the latest updates in tech and social media — but don't worry, we've got you covered. As always, we at Mashable have rounded up the most noteworthy features to keep you informed, so read on to learn how to send your mom some last-minute Mother's Day presents and what the world looks like through Google Glass.
|
| KPI: What Is a Key Performance Indicator? | | Saturday, May 11, 2013 11:00 AM | Todd Wasserman |
| KPIs are often seen as a cure to what ails the online ad industry. During AOL's first-quarter earnings call in 2012, CEO Tim Armstrong discussed how he was trying to convince more advertisers to use them: "The majority of our ad customers are running their display budgets off of KPIs (key performance measures like brand lift)," Armstrong told Adweek. "We need to reconnect brands to KPIs.
|
| |  |  | | | TOP STORIES TODAY TOP TOPICS | |
ليست هناك تعليقات:
إرسال تعليق