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| Apple VP Rushed iBooks Deal While Steve Jobs Was Alive | | Apple senior Vice President Eddy Cue told a Manhattan courtroom Thursday that he rushed through the process of making deals with publishers — so that Steve Jobs could unveil the iBooks store on stage while the Apple founder was still alive. Cue is at the center of an antitrust trial where Apple stands accused of fixing prices of e-books at an artificially high level.
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| Apple Claims 20% of E-Book Market | | Thursday, June 13, 2013 5:56 PM | Lauren Indvik |
| Apple's share of the e-book market is bigger than many previously thought. Taking the witness stand at the antitrust trial between Apple and the DOJ on Wednesday, Apple executive Keith Moerer revealed that the company obtained a 20% share of the e-book market shortly after launching its iBookstore in 201, and has maintained that share in the two years since.
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| Why Advertisers Need YouTube | | Thursday, June 13, 2013 1:17 PM | Jessica Fee |
| YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. With one billion unique users per month, YouTube helps brands engage with people who aren't just willing to watch videos; they're actively seeking them out. A video marketing strategy on YouTube can benefit your brand's social media presence on other networks, too.
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