SOCIAL MEDIA TOP STORIES | | | | ALL STORIES SOCIAL MEDIA | |
The Social Media Editor Isn't Dead, It's Maturing | | The social media editor was pronounced dead on Wednesday, May 29, 2013. It was three years old.The social media editor is predeceased by newspapers, the web and God. It is survived by everyone who still works in social media. We've read this obituary before — and we'll read it again — not only because the "... Is Dead" headline is a journalistic cliché, but also because the evolution of digital roles is core to newsroom success.
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Spike TV's New Tool Measures Online Buzz for Games, Consoles | Monday, June 10, 2013 11:00 AM | Chelsea Stark |
| LOS ANGELES — Spike TV is launching GDEX, the first tool to measure upcoming or newly released video games' social media buzz, at E3 on Monday morning. GDEX, a partnership among Spike, GameTrailers and Mass Relevance, scours social media for fans' posts about upcoming games and consoles. The tool then ranks them by the number of mentions per hour, as well as positive and negative sentiment.
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