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| Why People Become Facebook Fans | | Most people who "like" brands on Facebook do so because they actually like them, not because they want to get free or discounted stuff, according to a new survey. That finding may sound obvious, but for marketers the takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads that may actually produce more likes and higher click-through rates.
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| Dash is Like a Fitbit For Your Car | | Tuesday, June 25, 2013 10:58 PM | sfiegerman |
| Dash automatically tracks data about your driving habits and your car's wear and tear to keep you safe and save you money.
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| Microsoft Makes a Multi-Screen Pitch to Advertisers at Cannes | | Tuesday, June 25, 2013 8:24 PM | Todd Wasserman |
| CANNES, FRANCE — Microsoft is one of the biggest advertising spenders in the world, but the company isn't just an advertiser. It's also a media firm and an enormous one at that. SEE ALSO: How Microsoft Could Rebrand Itself [PICS] The software giant attempted to woo advertisers gathered at the Cannes Lions advertising festival with a large installation on the beach that displayed Windows 8's ability to sync across PCs and tablets.
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| Yammer Partners With Klout to Highlight Employee Influence | | Tuesday, June 25, 2013 4:03 PM | Vignesh Ramachandran |
| Yammer, the social networking tool for businesses owned by Microsoft, announced a partnership on Tuesday with online influence measurement tool Klout that will integrate Klout scores onto Yammer profiles. The partnership means Yammer users can publish public Klout scores onto their Yammer profiles. Yammer wrote in a blog post that this will showcase employees' influence in the office social sphere.
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| Apple Doubles Down on California Focus in Print Ad | | Tuesday, June 25, 2013 3:01 PM | Todd Wasserman |
| It looks like we're going to be hearing more this summer about how Apple's products are designed in California. 9to5Mac spotted the two-page print ad above in the Toronto Star. The ad features a paean to Apple's famously exacting team of engineers and designers. "We don't believe in coincidence. Or dumb luck," it reads.
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| Grey Poupon Gives a Shout Out to Pride Month | | Tuesday, June 25, 2013 2:39 PM | Todd Wasserman |
| Mustard brand Grey Poupon may not be the first brand you would connect to gay rights, but the Kraft Foods condiment has taken to Facebook to announce it's all in — with predictable consequences. The image above, a play on the classic "Pardon Me" ad from the 1980s, has gotten more than 11,000 Likes since it was posted on Monday, but among the 800 or so comments are some disenfranchised former fans.
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| 12 Digital Technologies Retailers Are Investing In | | Tuesday, June 25, 2013 12:01 PM | Lauren Indvik |
| It's a tough market out there for speciality retailers. While the ecommerce grew 13% in the first quarter of the year compared to Q1 2012, Amazon grew even faster, at a rate of 22%. With steep discounts, free two-day shipping and heavy spending in paid search across competitor brands, it's difficult for others to keep up. Difficult, but not impossible. In a recently released study, digital and luxury research firm L2 found that U.S.
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| Barnes & Noble's Nook Business Is Shrinking | | Tuesday, June 25, 2013 10:19 AM | Lauren Indvik |
| Tough times have hit Barnes & Noble, which released its fiscal 2013 fourth quarter and full-year earnings on Tuesday morning. Earnings were disappointing across the board: Fourth quarter revenues (for the period ending April 27) amounted to $1.3 billion, a 7.4% decline from the same period a year before. Net losses hit $122 million — a sharp rise from the $9.7 million in losses reported in fiscal 2012 Q4.
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| 7 Hot Social Media Jobs in Pittsburgh, Columbus and More | | Tuesday, June 25, 2013 10:10 AM | Sarah Ang |
| Unemployed, underemployed or somewhere in between? The Mashable Job Board is here to help. Since 2005, Mashable has been dedicated to providing the hottest digital, social and tech news to our readership of 20 million and counting. Top companies know you excel in the digital world, so they come to Mashable to find the best and brightest minds. New jobs — including ones exclusive to us — are added every day to the Mashable Job Board.
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| MTV Uses Snapchat for Cheeky Promo | | Tuesday, June 25, 2013 9:32 AM | Todd Wasserman |
| MTV UK is one of just a handful of marketers to employ Snapchat, the somewhat controversial yet wildly popular mobile app, for a promotion. The channel is disseminating exclusive photos and videos from Geordie Shore, the British clone of Jersey Shore, to viewers' smartphones to promote its sixth season. MTV alerted viewers of the promotion with a TV campaign that launched last week showing a Hangover-like series of vacation photos.
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| OUYA Gaming Console Already Sold Out on Amazon | | Tuesday, June 25, 2013 8:54 AM | Todd Wasserman |
| Well, that was quick. Just hours after going on sale in the U.S., Canada and the UK, the OUYA gaming console was already sold out Tuesday morning on Amazon, though other retailers still had it in stock. Amazon, which was selling the device for $99, told customers that the item was temporarily out of stock. However, as of Tuesday morning, Target and Best Buy were still carrying OUYA.
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