| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| 5 Must-Follow Twitter Accounts for Entrepreneurs | | Friday, July 12, 2013 7:13 PM | Adam Popescu |
| Twitter instantly connects us with celebrities and thought leaders. But it's all about who you follow — filling your stream with forward thinkers can help stoke innovation and provide a window into the brains of competitors and customers. SEE ALSO: Gamechangers: 5 Social Entrepreneurs With Big Ideas Twitter can be a gold mine for advice and insight, too.
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| AT&T Acquires Leap Wireless | | Friday, July 12, 2013 5:41 PM | Emily Price |
| AT&T announced plans to acquire Leap Wireless Friday at a cash price of $15 per share. With the deal, all of Leap’s stock and wireless properties would become property of AT&T, including its retails stores, licenses, network assets and its approximately 5 million subscribers.
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| Can an Exterminator Get Leads on Social Media? | | Friday, July 12, 2013 2:31 PM | Todd Wasserman |
| People apparently don't visit an exterminator on social media unless they really mean business. This month, Bug Out has gotten close to 100 leads from its Facebook Page and Twitter feed. Considering Bug Out's Facebook Page has just around 135 fans and the brand has just 270 followers on Twitter, that's a pretty good yield.
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| 'New York Times' Creating Digital Longform Magazine | | Friday, July 12, 2013 1:34 PM | Lauren Indvik |
| In a note to colleagues Friday, Jill Abramson, executive editor of the The New York Times, announced that the paper is developing a new, longform digital magazine, under the direction of former national editor Sam Sifton.
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| Stop Linkbait Before It Ruins Content Marketing | | Friday, July 12, 2013 10:47 AM | Sam Slaughter |
| You’ve clicked them before: "5 Things Preventing You From Becoming a Billionaire," "The Secret Video Obama Doesn’t Want You to See" and the ever-insidious "[Hot Female Celeb's] Wardrobe Malfunction."
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| Eric Schmidt: Google's Relationship With Apple Is Improving | | Friday, July 12, 2013 10:11 AM | Seth Fiegerman |
| The rift between Apple and Google may finally be on the mend. Eric Schmidt, the executive chairman of Google, suggested that the two companies are on better terms these days, according to multiple reports from Allen & Co's conference in Sun Valley, Idaho, where executives from many of the major technology companies are gathered this week.
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| 14 Tips to Nail Down Demographics | | Friday, July 12, 2013 8:27 AM | Scott Gerber |
| Having robust data about your customers (current or future) is critical to your startup's success. Good research can inform everything from creating your marketing plan to developing a brand-new idea.But where exactly do you begin? SEE ALSO: 10 Creative Social Media Resumes To Learn From We asked 14 young founders to share their secrets about how to get the most reliable data about customer demographics, needs and wants quickly.
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