Velocity Alert: Hair-Raising Subway Ad Blows Away the Competition

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THIS STORY IS ABOUT TO GO VIRAL

Hair-Raising Subway Ad Blows Away the Competition A clever outdoor ad from Sweden uses a bit of technology to transcend the limits of the medium. Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place. How does Mashable know what's going viral? Mashable built a system called Velocity, which scours the social web, collecting lots and lots of data around how people are engaging with published articles. It then pulls all of that data back to Mashable, dumps it into our own predictive engine, and predicts which articles are about to go viral. Read more at Mashable.com ▶ Mashable, Inc. is a Delaware Corporation. P.O. Box 64 New York, NY, 10159-0064

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