We briefly touched upon the many capabilities of our Autoresponder feature in a prior post, and today we are going to explore a few advanced options of Autoresponders available to our publishers.
*Please note: If you are currently not using an Autoresponder with your email marketing, please read both our introductory post and our post on creating your first Autoresponder before continuing.
Setting Triggers for Autoresponders
We'll start with something simple, adding a trigger to your Autoresponder. A trigger is an event that sparks a secondary action. When working in FeedBlitz it’s helpful to think of triggers as an “if this, then that” situation. For example, if you would like a subscriber to be added to your main list after finishing the autoresponder, you can use a trigger to automate the process.
Select your Autoresponder from the left hand menu and scroll down to Subscriber Management.
Select Triggers and you will be receive the following pop up:
From here you will be able to select the actions taken and completed. This eliminates the need to manually move subscribers between lists when they meet the specified criteria.
Adding Tags to Autoresponder Subscribers
When working with Autoresponders, you may find yourself wanting to quickly sort subscribers based on their subscription history, choices or actions. This can easily be setup by using our tagging feature. Tagging subscribers can also better help you segment your subscriber list as well as target particular subscribers for advanced email marketing and product offers.
To tag a subscriber you will first need to create a hidden custom field.. A refresher on how to do that can be found in our prior blog post here. Once created, you will select the Autoresponder from your left-hand menu. Click the light grey Edit Articles and Sequencing button to be taken to the following screen:
From this screen you will press the tag icon next to the email icon on the step of your series where you wish to add the tag. When you click the icon, a pop-up will appear which you will be able to select the Custom Field from the drop down menu. As this Autoresponder series was created as a Test, we created the hidden Custom Field of AR_Test_Subscribers to tag to all subscribers.
Your subscribers will not be aware of the tag as it is solely used for publisher tracking purposes. You are able to add a tag at any stage of your Autoresponder series, this is useful if you are noting when subscribers drop out of a particular series.
You are able to use these tags when segmenting subscribers for new mailings or when creating new lists and groups.
Pro Tip: Automatically add subscribers who complete the Autoresponder Series into a new Group for targeted email marketing. You can do this by selecting the group icon next to the tag.
Delayed Start Date of an Autoresponder
There are times where you wish to start an autoresponder for a set of subscribers at the same time. It could be an ecourse or a bootcamp where you want everyone to move at the same pace. To do this, follow the steps below:
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Set up a new list, set to the On Demand schedule, as a placeholder. This list's only job is capture the subscribers as they sign up for your product or course.
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Prepare the Autoresponder separately, making sure that the first email has a delay.
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When ready to begin the series, use the Move / Copy feature, found in the subscriber management tile of the placeholder list, and copy everyone into the Autoresponder.
Jumping Emails in an Autoresponder Sequence
There are cases when you may want to speed a particular subscriber through your Autoresponder Series. To do this, first you will want to create a Custom Field, such as Jump, and then manually tag the particular subscriber with this field under Subscriber Management. Before adding this subscriber to the Autoresponder, you will need to add the Jump to each step in the series. When you select the Jump icon, the following popup will appear:
For this purpose we simply used the custom field of " s " to note a skip. This signals the Autoresponder to Jump from the first email to the second email when the Custom Field of s is equal to YES (i.e. when it has been found on an email address).
Please note that in order to successfully move through an entire Autoresponder series, a jump will need to be added to each step along the way. You can also use a jump to skip further along the AR series if they take a specific action.
Here you can see we have zero delay set, but you are able to set your delay between emails as you please. This is useful if someone request all of the emails in a series up front, or prefer a weekly deliver series to arrive on a daily basis. Our publishers have found this is not common, but should a subscriber request it, it can indeed be done.
Diving into the advanced features of Autoresponders can seem overwhelming, however we are always here to help! If you would like to work with some of the features mentioned above but would like further assistance, send us an email to support@feedblitz.com. Or you can chat, check out our Help Forum, or give us a call at 1.877.692.5489. Our Support and Sales Desk is available Monday – Friday from 9 am to 5 pm EST.
Did you find this post useful? Let us know! We enjoy hearing feedback on how we can better serve you. Send an email with your thoughts to support@feedblitz.com. Thank you in advance as we look forward to hearing from you!
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